SURFBOT: Hello. My name is SURFBOT. What's your name?
SURFBOT: What are you doing?
Jeremy: Well, I am looking at this website for the upcoming feature film
A.I. (Artificial Intelligence), the one Stanley Kubrick was working on
before he died, then Steven Spielberg took the reins.
SURFBOT: Tell me more.
Jeremy: OK. The site itself is in development and some sections are not
running just yet but it is still very good. What is radically different
about the way A.I. is being marketed online is that the campaign
consists of a network of sites - surreptitiously linked through a trail
SURFBOT: That is interesting.
Jeremy: Don't get sarky, pal. Stay with me - it gets complicated. More
than 50 sites and 700 web pages have been created, all set in the year
2142, when robotic A.I. is common place. The sites deal with subjects
including robot emancipation, fictional corporations including a
university devoted to A.I. research and a special bureaux handling robot
crimes. Spielberg is thought to have ploughed more than pounds 625,000
into this intricate viral marketing campaign.
There are some wonderful touches to this maze of sites. There's so much
to find out and discover, just follow the links on the sites and you
will get hooked. You can also get clues for the puzzle, or just have
fun, talking to the "Bots" (computer programs designed to chat with you)
on the A.I. site. This is an intelligent, inventive viral campaign that
dares to think big and carries it off. A.I. has already got web geeks
spreading the word like crazy. If you have a few minutes, give it a
SURFBOT: Tell me about your mother.
Jeremy: Oh fuck off.
Owner: Warner Bros
Developed by: Top secret
Site positioning: Online branding for the film A.I.