I've always fancied myself as a bit of a food critic. I guess this
isn't exactly the kind of Epicurean adventure I had in mind, but hey-ho.
Watch out AA Gill, the blonde will be mine!
For starters, this site has been designed for a bunch of old cults. I
said cults - more Pot Voodoodle than Noodle, maybe Mr Benn meets The
Moonies. Anyway, it promises to fill up our emptiness through eight
weirdo digi-shrines such as 'The Stark Spoon of Evil', 'Fork of
Transcendence' and the 'Mystical Mount Spout'.
Perhaps it was a case of too many chefs, but the site looks like a
fuzzy-felt and Letraset explosion. A homage to the 'I can't be arsed
designing' school of design, of which, incidentally, I am a big fan. If
work has a real personality, then chances are that it will be
communicated through big and brilliant thinking, not constipated, pretty
design - something this site could never be guilty of.
So a promising appetiser, but what about the main course? Well, I'm sure
the target will have been that elusive 16- to 25-year-old catchment. On
the proviso that the targets were students, and that the students were
all introverted hippie-goths, then the content is spot-on. Some of the
sections are genuinely funny. However, I think the site could have
benefited from more strategic input from the brand campaign. Apart from
the TV work's nifty animation style, perfect for Flash conversion, the
ads cater to a wider community and yet wouldn't alienate the
psycho-nutter students out there.
If the intention was to avoid cannibalising the big brand stuff, then
potnoodle.com could be a lot weirder and virally subversive. I'm sure
the site will evolve to this as uploaded content from new cult members
I've just about had my fill. Couldn't review another thing. I'm off to
The Ivy for lunch. Bon appetit.
Site positioning: Reinforce the cult status of the Pot Noodle brand in
the 18- to 24-year-old target audience
Launched: April 2001
Developed by: Tribal DDB.