We've all done it because, even as I speak, the rules are being
written making it easily done. The old
lull-yourself-into-a-false-sense-of "I know what this internet thing is
all about" security-thing.
The power station's main site area consists of games, which although
cool-ish and playable, force the question: "Does this sum up the
potential power station punters?" Er, no, quite simply. Not unless they
are installing tangerine dreams and marshmallow skies in the riverside
park area (see kaleidoscope game - enter main site and follow escape
The nuts and bolts of the issue such as "what's this power station going
to be anyway?" is buried under a pile of designer irrelevance. This
makes me think that the communication was lead by execution - confusing
at the best of times.
To make matters worse, the copy is dreary legal banter, of which I read
about a paragraph at most on each section before contemplating
A good writer and massive tonality injection would not have gone a miss
here. That would probably be your ideal site in actual fact.
It's a shame because the guys who built this site are obviously good at
what they do but seem to lack direction. For me, to focus the
"interactive" part of any communication directly on the message ensures
the "user" is engaged at the right time. Hopefully coming away feeling
enlightened, or at least knowing what a flat in the power station looks
like and that they can't afford to live or shop there.
This site uses interactivity, which actually distracts from the power
station itself, and has an online brochure attached to the back end of
it. Not the best solution for me but not to worry guys, hardly anybody
reads this bit anyway.
Owner: Park View International
Launched: December 2000
Developed by: Random Media
Site positioning: Build the brand of the soon-to-be redeveloped power
station without being too specific