An e-mail marketing company is to pay consumers for including
advertising messages in their everyday e-mails.
Mailround.com is a permission-based e-mail marketing service that aims
to capitalise on e-mail’s position as the most commonly used
communication tool. The service embeds clickable messages into e-mails
which users are paid to send and receive.
Mailround.com will offer postage stamp-sized messages carrying offers
from sponsors. When users send an e-mail, a customised stamp is sent to
a chosen contact in their address book.
The system resembles a loyalty scheme in that the more it is used the
more money consumers can earn. Once the total amount of money generated
from advertisers over the past month has been calculated, a percentage
is passed on to users.
The money earned can be redeemed either in cash or with one of the
site’s rewards partners. Mailround.com is in the process of signing six
rewards partners and a user could earn up to pounds 100 a year through
Roy Tuvey, a co-founder of Mailround.com, along with his brother Eldar,
said: ’Advertisers benefit from a more interactive channel and consumers
get paid for something they do every day.’