CAMPAIGN-I: Three agencies set to pitch as Yo!Sushi calls digital review

Yo!Sushi, the London-based Japanese restaurant franchise, has put

its digital account out to pitch. The restaurant chain is reviewing its

online branding and operations, and is seeking to revamp its website and

expand into e-commerce.

It is understood that there is a three-way pitch taking place and that

the web shop Large Design is one of the agencies pitching. Large Design

was appointed by Yo!Sushi to handle its branding task but the agency is

having to undergo a separate pitch for the website development and

e-commerce work.

Yo!Sushi opened its first restaurant in London in 1997. The chain now

has 11 restaurants in London and recently announced plans to expand


Yo!Sushi's founder, Simon Woodroffe, revealed at the beginning of this

month that the chain was also planning to launch a hotel project.

The web-site only launched e-commerce facilities over

the past couple of weeks. The website takes orders for food to be

delivered, but only from customers who live within the neighbouring

postcodes of its West End and Clerkenwell branches.

Large Design's branding brief is to create guidelines for the increasing

number of Yo!Sushi products.

The agency will also be consulted on the hotel project and will be asked

to advise on licensing agreements with supermarkets.

Lars Hemming Jorgensen, the creative director at Large Design, said:

'It's interesting for us to be doing more offline work, not just web

design but also brand consultancy. But we are confident that we will

work with them in an internet capacity too.'

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).