CAMPAIGN-I: Web Watch: Entertainment websites

That old adage 'sex sells' could be applied to this week's entertainment website chart, which sees Page3.com romping in near the top of the list, second only to Sky.com. Channel 4 came fifth in the chart - no doubt thanks to the amount of publicity surrounding the launch of its digital channel E4. Dotmusic.com was well ahead of its arch-rival WorldPop, while music destinations are the most common genre among the top ten entertainment websites.

That old adage 'sex sells' could be applied to this week's entertainment website chart, which sees Page3.com romping in near the top of the list, second only to Sky.com. Channel 4 came fifth in the chart - no doubt thanks to the amount of publicity surrounding the launch of its digital channel E4. Dotmusic.com was well ahead of its arch-rival WorldPop, while music destinations are the most common genre among the top ten entertainment websites.



Rank    Site                 Address                 Latest monthly page

                                                  impressions (millions)

1       Sky.com              sky.com                                55.3

2       Page3.com            page3.com                              22.0

3       NME.com              nme.com                                20.0





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