CAMPAIGN-I: Web watch: motor sites

This week's chart remains almost identical to that published in

January, with the leaders remaining the same. Fish4Cars' television

advertising by Publicis has kept the brand in the chart at number ten,

but traffic-wise the figures are practically identical to January's.

Jamjar's advertising through Mortimer Whittaker O'Sullivan is also still

running and helping to keep the brand in fifth position.

Rank Site Address Latest monthly page

impressions (millions)

1 Auto Trader Interactive *23.5

2 Top Gear *8.7

3 What Car Online 7.9

4 Autobytel 7.2

5 Jamjar 5.7

6 IxM (Exchange & Mart) 3.2

7 4Car 2.9

8 Parkers Online 2.4

9 Auto Express 2.0

10 Fish4Cars 1.9

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD:

Tel: (020) 7505 8458. For a free listing in the New Media section of

BRAD, call (020) 7505 8254. *Figures from ABC Electronic.


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