CAMPAIGN-I: Web Watch: motor sites

What Car? Online has overtaken Top Gear in this month's look at

automotive sites. Channel 4's 4Car site continues to edge up the ratings

too, jumping from three million impressions the last time we looked at

it, to 4.5 million this month. Auto Trader is still holding on to the

top slot, though, with its popularity creeping up by half a million page

impressions.



Rank Site Address Latest monthly page

impressions (millions)

1 Auto Trader Interactive autotrader.co.uk *26.6

2 What Car? Online whatcar.com *10.8

3 Top Gear topgear.beeb.com 8.7

4 Parkers Online parkers.co.uk 7.0

5 Auto Express autoexpress.co.uk 5.2

6 Jamjar jamjar.com 5.0

7 4Car 4car.co.uk 4.5

8 Max Power Online maxpower.co.uk 4.0

9 ixM (Exchange & Mart) ixm.com 3.9

10 Fish4Cars fish4cars.co.uk 3.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com.

Tel: (020) 7505 8458. For a free listing in the New Media section of

BRAD, call (020) 7505 8254. *Figures from ABC Electronic.



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