CAMPAIGN-I: Web Watch: Search engines

Yahoo! sits unassailed at the top of the table with Freeserve and its close rivals AOL and MSN grouped together someway behind. But, remember, this is the search engine market we are looking at and not the internet service provider sector where Freeserve would come out on top. The table is also waiting for figures from AltaVista which has decided not to release its web traffic figures, audited or otherwise, at this time. But with the recent interest in its free internet service, it should displace one of the players in the table.

Yahoo! sits unassailed at the top of the table with Freeserve and

its close rivals AOL and MSN grouped together someway behind. But,

remember, this is the search engine market we are looking at and not the

internet service provider sector where Freeserve would come out on top.

The table is also waiting for figures from AltaVista which has decided

not to release its web traffic figures, audited or otherwise, at this

time. But with the recent interest in its free internet service, it

should displace one of the players in the table.





Rank  Site                          Address          Latest monthly page

                                                             impressions

                                                              (millions)

1     Yahoo!                        yahoo.co.uk                   *253.7

2     Freeserve                     freeserve.net                  162.8

3     AOL (incl. AOL Netfind)       aol.co.uk                      145.0

4     MSN                           msn.co.uk                      133.0

5     Compuserve                    compuserve.com                 104.0

6     Excite                        excite.co.uk                    76.0

7     LineOne                       lineone.net                     59.0

8     Lycos (incl. Tripod)          lycos.co.uk                     50.0

9     Sky.com                       sky.com                         31.0

10=   UK Plus                       ukplus.co.uk                    21.0

10=   VirginNet                     virgnet.com                     21.0


These are unaudited figures taken from publishers, unless stated. The

data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)

7505 8458.

*ABC audited figures.



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