CAMPAIGN-I: Web Watch - Sports websites

CricInfo is still the UK's favourite sports portal, as it was in the last sports web watch chart back in October. Surprisingly, the specialist cricket website proved to be much more popular than the generic, strong online sports brands such as Sports.com, Sportal.com and SportingLife. Perhaps even more amazing, CricInfo also recorded substantially more page impressions than the dedicated football websites Football365, Total Football Network and FA-Premier.

CricInfo is still the UK's favourite sports portal, as it was in the last sports web watch chart back in October. Surprisingly, the specialist cricket website proved to be much more popular than the generic, strong online sports brands such as Sports.com, Sportal.com and SportingLife. Perhaps even more amazing, CricInfo also recorded substantially more page impressions than the dedicated football websites Football365, Total Football Network and FA-Premier.

Rank Site                    Address                 Latest monthly page

                                                      impressions (mlns)

1    CricInfo                cricket.org                           115.0





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).