The recently created 'me commerce' digital and direct marketing agency ehsrealtime is losing its two creative directors to sister Havas agency Zinc. Ray Howard and Paul Snoxell start as creative directors at the interactive agency this week.
Howard and Snoxell will be replaced at ehsrealtime by Trevor Chambers, previously the Real Time creative director, and Patrick Baglee, who was previously Real Time's online editor.
Zinc, whose clients include Microsoft, Tesco and Sony Music, was originally 40 per cent owned by Evans Hunt Scott - that stake is now held by Havas.
In September last year, it launched the media planning and buying arm ZnSpace.
Although neither of the new recruits have hands-on experience in the interactive field, Snoxell said he and Howard were bringing their branding skills to the agency. 'Both of us are conceptual thinkers - what we're good at is understanding people and getting simple messages across to them,' Snoxell added.
Howard said he was 'peeved' when EHS decided to merge with the then web shop Real Time Studios, and that he would have preferred it if the agency had joined forces with Zinc.
Andrew Harris, the chief executive of ehsrealtime, said: 'Ray and Paul have worked for us for ten years between them. We wish them luck in their new appointment.'