The glossy, highly designed quality of this site is impressive and the
Audi branding comes across strongly. The use of Flash animation is
extensive, though, so sometimes I felt trapped in a frustrating media
limbo between a TV ad and a website. I looked hard for something
interactive and useful, with added value, and found only an Audi Centre
locator. I looked even harder to find something that I could buy, but
the closest I got was an opportunity to phone for a catalogue,
containing ’useful’ items such as ... an Audi alarm clock.
As a branding exercise it works very well, and it could please the
self-styled Jeremy Clarkson type of car fanatic. I am not sure how much
benefit there would be here for an average punter wanting to buy a motor
but the site is certainly engaging.
Client: Audi (UK)
Brief: Enhance the Audi brand, provide customised information to the
user and facilitate the sales process by directing potential customers
to the Audi centres
Produced by: Good Technology
Created by: Bartle Bogle Hegarty and Limbo
This micro website doesn’t set out to convey corporate messages or
product-related information, although they are there beneath the
Refreshingly, it portrays the brand in a fun, youthful light.
The essence of the site is the downloadable racing game, JetSpeed, which
can be used as a screensaver or standalone application with local
network options. The game looks and plays a bit like Micro Machines with
its retro looks and top-down view and is actually quite good fun as you
weave, spin and crash your way around a selection of Hewlett-Packard
products dotted along the track. It has novelty value and offers
irreverent fun, reminding me of my misspent youth playing
I haven’t really learned much about HP or the product range but the game
could add five minutes of fun to a grey day in the office.
Client: Hewlett -Packard
Brief: Raise awareness of HP JetDirect products among small businesses
Produced by: Clive Jackson at Global Beach
Created by: Global Beach
Address: www.hp. com/go/racing
VIRGIN DIRECT SCREENSAVER
’Not even an Aborigine with a boomerang would expect such a good return’
- or so I’m told as I finish playing the ’boomerang game’, one of six in
the highly interactive and enjoyable Virgin Direct screensaver package,
in which tongue-in-cheek humour is wrapped around product messages and
There is lots of variety here: some games involve skill, some require
timing but none are too taxing (sorry about the pun).
If you need to lighten up after a long lunch with a client, then the
Virgin Direct screensaver may be what you need.
The didgeridoo sounded great but you may want to turn the volume down if
you aren’t keen on annoying the boss. I find most screensavers an
irritating distraction, but this one is funny and effectively helps to
reinforce the Virgin brand.
Client: Virgin Direct
Brief: Produce a series of screensavers which would be fun, innovative
and enhance current advertising messages
Created and produced by: Studio Soup
The World Cup is long over, but can I revive my fickle interest in
football? Let me try ... first impressions are mixed as I try to
interpret the bizarre futuristic gadget metaphor that the design is
I’m glad I’m not connected to the site using a slow modem as the
graphics are plentiful. However, there is regularly updated news which
generates a sense of drama.
For the hardcore Gunners fan, there is tons of added value. Personalised
and branded e-mail and internet connection services, games, news to your
desktop, live chat, stats, fixtures and more - it’s intense.
The only disappointment is that there isn’t a naff haircut in sight.
Footballers these days are smooth and so is this site. The production
values and dynamic content and design elevate the Arsenal brand to David
Client: Arsenal FC
Brief: Produce a fresh, informative and modern website for the new
Created by: Owen Pinch at Designercity Ltd
Produced by: Jeremy Kerner
With humour and brio, this lot are doing what every graphic designer
secretly desires - fooling with the brand! And they’re also playing with
our expectations of what a company might do on the web. A visitor to
this site is rewarded with an insight into what can be done with a brand
It has a new area that targets schools and web designers with two
In the first case, students are invited to imagine a new shape of Hula
Hoop. This ties in nicely with the TV campaign which plays upon that
The second competition throws down the gauntlet to web designers: give
good concept and you’ll be included on our site. Plus, we’ll throw you
some cash. Tasty.
Overall, the site is flip fun, graphics heavy but edible. But I don’t
think I’ll ever look at a Tube map in the same way again.
Brief: Develop an innovative and interactive vehicle to communicate the
fun element of the Hula Hoops brand to the core target
Produced by: Leo Burnett
Created by: Deep End Design