CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY - Sony Foster Nunn Loveder

These two ads are the first centralised campaign that Sony has run in Australia for several years as each of its eight business units usually advertise individually. The first ad shows a young couple upsetting a local farming community with their oversized vegetables. It’s only after a group of locals stake out the farm that the truth is revealed - the pair are playing music to their plants through individual Sony personal stereos. This execution, which takes its inspiration from fashion ads, targets the under-30s. In the second, an angler films a mayfly on his Sony camcorder then replays the film on a large-size Sony TV in his rowing boat. This sends the trout wild, and after a few seconds they start throwing themselves into the boat.

These two ads are the first centralised campaign that Sony has run

in Australia for several years as each of its eight business units

usually advertise individually. The first ad shows a young couple

upsetting a local farming community with their oversized vegetables.

It’s only after a group of locals stake out the farm that the truth is

revealed - the pair are playing music to their plants through individual

Sony personal stereos. This execution, which takes its inspiration from

fashion ads, targets the under-30s. In the second, an angler films a

mayfly on his Sony camcorder then replays the film on a large-size Sony

TV in his rowing boat. This sends the trout wild, and after a few

seconds they start throwing themselves into the boat.



Country: Australia



Agency: Foster Nunn Loveder



Client: Sony



Writer: Brett Howlett



Art director: Graham Nunn



Director: Jeff Darling



Production company: Black and BFCS.



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