CAMPAIGN INTERNATIONAL: WHAT’S HOT ON THE EAST COAST

I don’t know how other people approach these ’What’s Hot’ columns but I know one thing - I won’t do something lame like use it to promote my own agency, Fallon McElligott New York City. This space should be devoted to New York work as a whole, not just the consistently brilliant and strategically sound work coming out of Fallon McElligott New York City.

I don’t know how other people approach these ’What’s Hot’ columns

but I know one thing - I won’t do something lame like use it to promote

my own agency, Fallon McElligott New York City. This space should be

devoted to New York work as a whole, not just the consistently brilliant

and strategically sound work coming out of Fallon McElligott New York

City.



That said, I am not above throwing one bone to my own agency. Which, as

I mentioned, is Fallon McElligott New York City. Our campaign for

Conseco Lending and Insurance is pretty darn funny and it’s working

pretty darn well. Spot 1: To help pay for unexpected medical costs, a

desperately ill patient scrubs dishes at the hospital cafeteria. Spot 2:

To fund his retirement, an old man goes scuba diving in a fountain in

search of coins.



Spot 3: To pay for his beautifully re-modelled Spanish tile kitchen, a

well-dressed man panhandles in the subway. Spot 4: A family leaves the

lights off in their home to save on electricity, and grandma ends up

falling down the stairs. Clearly, these are all innovative ways to make

or save money, but as it is pointed out at the end of each spot,

financial planning with Conseco may ultimately be the smarter way to

go.



But enough about Fallon McElligott New York City. Let’s talk about Cliff

Freeman. Cliff Freeman employs no-one from Fallon McElligott New York

City, is located a good 15 blocks away from Fallon McElligott New York

City, and still manages to do some good work. The recent campaign for

Foxsports.com is a good example. We see a close-up of a man attempting

to change a baby’s diapers with his bare feet. In the tradition of great

public service spots, it is both sad and inspirational. The voiceover

tells us: ’These feet belong to Roger Camp, an extraordinary man who

overcame a tremendous challenge. Roger is determined to lead an ordinary

life, to perform the everyday tasks that you and I take for

granted ...



so he won’t miss a second of Foxsports.com.’ The camera then pans up to

show Roger, open-mouthed, staring at his beloved Foxsports.com for the

latest scores. It’s good, solid, highly sensitive stuff. Surprising,

actually, that it wasn’t done by Fallon McElligott New York City.



One more ad I want to mention. The last Mercedes spot from Lowe &

Partners before they lost the account. It compares a Mercedes to Ernest

Hemingway, the Parthenon, Sir Laurence Olivier, landing on the moon and

Jackie Robinson - and somehow gets away with it. You have to see it to

truly appreciate it. In fact, if you’d like me to show it to you, I have

a copy. Just come see us on 79 Fifth Avenue here at Fallon McElligott

New York City.



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