It was another good week for news as CampaignLive moved into its
fourth week. Subscribers would have been able to access these stories
and quite a few more.
- Friday 13.57 UK’s BT set to buy Demon Internet
- Friday 13.57 Andy Hawkins to leave Laser PFriday 14.07 Saatchi aims to
raise margin to 10 per cent
- Monday12.59 M&C Saatchi launches its Website
- Monday 13.01 Cordiant denies talks with Havas
- Monday 13.33 Rainey Kelly names senior hiring to service GM
- Monday 16.34 Conde Nast appoints agency for GQ Active
- Tuesday 11.35 ITV moves to centralise sponsorship
Nike was this week’s winner by a long way. The rest of the field were
tightly grouped, receiving less than 20 per cent of the vote, with the
new Astra work coming in last.
1. Nike (Wieden & Kennedy) 55 per cent
2. Lilt (Mother) 14 per cent
3. Fox’s Biscuits (St Luke’s) 14 per cent
4. Virgin Atlantic (Rainey Kelly Campbell Roalfe) 12 per cent
5. Vauxhall Astra (Rainey Kelly Campbell Roalfe) 5 per cent
In our swingometer poll this week, Mad Frankie Fraser, the new Campari
enforcer, failed to win industry approval, with 68 per cent of
respondents saying he should not be fronting an ad for the drink. Asked
whether the plans to curb the Advertising Standards Authority’s powers
were a good idea, a massive 78 per cent said ’no’ to any changes.
PRIVATE VIEW - For the next four weeks, the Private View channel on
CampaignLive, which, up until now, has been available to subscribers
only, will be free to all.
SOCIAL SOPHIE - Fernando Peire reviews the Square in his new column.
APPLE MACINTOSH - Our problems with the latest version of Microsoft’s
Browser Internet Explorer 4.0 for the Macintosh continue. We advise
anyone with an Apple Mac trying to access our Website to use either
Netscape versions 3.0 or 4.0 or Internet Explorer 3.0.