CAMPAIGN MEDIA AWARDS 1998: Best One-Off Stunt - The daring exploits of an eight-foot sausage

Peperami wanted to get coverage in the tabloid press through a tie-in with the World Cup, while doing something different from a straightforward ad campaign. The agency devised a series of one-off media stunts and commissioned an actor to dress up in a costume of the Peperami Fanimal character. Its first ’performance’ was at the England team’s final training session before their trip to France.

Peperami wanted to get coverage in the tabloid press through a

tie-in with the World Cup, while doing something different from a

straightforward ad campaign. The agency devised a series of one-off

media stunts and commissioned an actor to dress up in a costume of the

Peperami Fanimal character. Its first ’performance’ was at the England

team’s final training session before their trip to France.



The sausage managed to get coverage in a the mass-market tabloids plus

the Express, the Evening Standard and Sport First. Five other stunts

included ’Banks very much’, where the sausage met the sports minister

and asked for his World Cup ticket. All the events were filmed and

edited to appear on the Peperami website.



PLAYTEX



The stunt took advantage of Chris Evans’ declaration that he would be

’gay for a year’ by sending along a Playtex model to test his resolve.

This tied in with three separate Playtex launches and the stunt gained

column inches in the Sun as well as on Virgin Radio.



WINNER



Title: The daring exploits of an eight-foot sausage



Agency: Ammirati Puris Lintas



Media Director: Matthew Pitt



Media Planner: Mark Bowling



Executive Creative Director: Nick Welch



Account Directors: Anna Briggs, Chris Mather



Account Planner: Tim Browne



Client: Van den Bergh Foods



Brand/Product: Peperami



Marketing Director: Andy Duncan



Brand Manager: David Wood



COMMENDATION



Title: Playtex



Media Agency: Mediapolis Media



Account Director: Martyn Rees



Media Manager: Catherine Timberlake



Client: Playtex



Marketing Director: Vic Crawford



Media/Brand Manager: Melissa Tindiglia.



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