CAMPAIGN MEDIA AWARDS 1998: Proof how far media has come

At the end of this year I will have completed 31 years in media. Rambling on to some hapless graduate trainee the other evening, I was trying to convey the lowly nature of the media trade in those long-lost days. The subsequent unbundling of media services is without doubt the single greatest change in the advertising business in those 31 years.

At the end of this year I will have completed 31 years in media.

Rambling on to some hapless graduate trainee the other evening, I was

trying to convey the lowly nature of the media trade in those long-lost

days. The subsequent unbundling of media services is without doubt the

single greatest change in the advertising business in those 31

years.



Earlier this year, Stefano Hatfield and some of the Campaign editorial

team invited to dinner a number of media agency luminaries to discuss

Campaign launching its own media awards. I was concerned that the awards

should not be an introspective self-congratulatory exercise but I firmly

believed that the imprint of Campaign on a set of media awards would

acknowledge the contribution of media to marketing communications.



Judging overcame any lingering doubts and proved a humbling and

frightening experience because of the volume and quality of the entries.

Zenith has 48 offices in 29 countries and I travel regularly, thus I see

a lot of media work from around the world. Let no-one now underestimate

the talent, energy, originality and competitiveness of the UK market.

The judging day was hugely enjoyable and the judges were as competitive

as the entrants.



I am delighted that Campaign gave its name and resources to these

awards, as they will convince even the greatest cynics of the abundance

of talent in our business and how far media has come.



Thank you to all the entrants and to Campaign.



THE JUDGES



Bernard Balderston, Media Manager - Procter & Gamble UK



Matthew Pilcher, Media Manager - Nestle UK



Simon King, Planning Director - Carat (at time of judging)



Francis Goodwin, Managing Director - Maiden Outdoor Advertising



Mike Elms, Client Service Director - CIA Medianetwork Europe



John Perriss, Chairman and Chief Executive - Zenith Media Worldwide

(Chairman of the judges)



Martina King, Managing Director - Capital Radio London



Charlie Dobres, General Secretary - Internet Advertising Bureau (UK &

Ireland)



Andy Tilley, Managing Partner - Unity



Phil Georgiadis, Managing Partner - Walker Media



David Pattison, Chief Executive - New PHD



Oliver Cleaver, Media Director Europe - Kimberly-Clark Europe



Nick Manning, Managing Partner - Manning Gottlieb Media



Jim Marshall, Chief Executive - MediaVest UK



Eric Salamon, General Manager Corporate Marketing and Communications -

European Grocery HJ Heinz Co.



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