CAMPAIGN MEDIA AWARDS 2003: The Hallmark Channel Award - Best Media and Entertainment Campaign

WINNER Title: Sky Flaunt Media agency: Universal McCann Media director: Russell Place Account director: Judith Plastow Client: Sky Brand/product: Sky Music - Flaunt Marketing director: Charles Ponsonby Media controller: Andy Griffin

To debut its music channel Flaunt, Sky teamed up with H&M. Radio promoted a contest to win H&M vouchers and 215,000 SMS messages were sent to encourage entries. In flagship H&M stores, staff wore co-branded T-shirts and posters were positioned at cash desks. About 760,000 viewers trialled Flaunt in the promotional period.

COMMENDATION

Title: Jackass: The Movie

Media agency: Mediaedge:cia

Media director: Iain Brewer

Media planner: Rebecca Burke

Creative agency: PPC

Creative director: Andrew Harrington

Account director: Nancy McCullough

Client: UIP

Brand/product: Jackass: The Movie

Marketing director: Deborah Sheppard

Media/brand manager: Steve Hunt

To entice 17- to 22-year-old men to watch the film, UIP focused on the show's reliance on shared humour. E-mails offering sneak previews, Sky's pub channel and magazines with high pass-on readership were chosen. The Daily Star, recognised as the target's preferred "toilet" read, ran a "vomit" ad and branded plastic turds were placed in urinals and sinks.

COMMENDATION

Title: Toast

Media agency: Rocket

Media director: Danny Stickney

Media planner: Fiona Grantham

Creative agency: The House

Creative director: Steven Fuller

Account planner: Sara-Jayne Lines

Client: GWR

Brand/product: GWR FM (Bristol)

Marketing director: Tom Millar

To promote GWR FM's new morning DJs, Bush & Troy, Rocket created The Toast of Bristol awards, where listeners voted for favourite fun parts of the city such as chip shops, pubs and lollipop ladies. Stickers and posters for the event were given away so potential nominees could boost their chances and advertise the awards.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).