Campaign Media Awards 2013: Grand Prix

Campaign Media Awards 2013: Grand Prix

PHD

A Campaign Media Agency of the Year winner both in 2010 and 2011, PHD proved that it has lost none of its reputation as a strategic trailblazer by scooping the Media Grand Prix.

It is testimony to an impressive all-round performance by the agency that scored the highest tally of winning entries, highly commended entries and finalists from this year’s submissions.

PHD not only took the Best Use of Branded Content award for What’s Cooking From The Sainsbury’s Kitchen, it was also highly commended twice: once in the Retail and Home Shopping category for Sainsbury’s "Christmas days", which helped boost sales by 3.4 per cent; and also in the Grocery, Soft Drinks and Household category for "Fanny", a campaign embracing TV ads, YouTube and Twitter that helped Irn-Bru to punch above its weight.

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