Campaign Media Awards 2013: Radio Sales Team of the Year

Campaign Media Awards 2013: Radio Sales Team of the Year

Absolute Radio

Absolute Radio stands out because of the way it adapted its strategy and made innovation a top priority in what has been a tough year for the medium.

Having to compete against all media platforms rather than just rival radio groups, the Absolute team was spurred to think differently and develop a partnerships team focused on delivering the integrated ideas that agencies and clients have come to expect.

The team’s strategy has been defined by clients looking to measure campaign success by content creation, with sponsorships becoming reciprocal collaborations.

This has helped the company’s digital and non-spot business grow. Revenues from sponsorship are up 33 per cent – compared with an overall market rise of 5 per cent – while in-stream revenues have risen 27 per cent year on year.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More