Campaign Poster Advertising Awards 1999: The Judges - Advertising creativity that sells

Chairing the Posters Jury this year was not exactly the most arduous task I’ve ever undertaken. Campaign’s slick and unfussy management of the judging process meant that my most demanding role over the two days was making sure I was standing roughly in the middle of the jury photograph.

Chairing the Posters Jury this year was not exactly the most

arduous task I’ve ever undertaken. Campaign’s slick and unfussy

management of the judging process meant that my most demanding role over

the two days was making sure I was standing roughly in the middle of the

jury photograph.



The same cannot be said of my fellow jurors. They worked tirelessly in

the dark giving every single entry a carefully considered mark between 1

and 9. I tried to badger Campaign into publishing these scores on its

website. My feeling was that you’d want to know exactly what happened to

your agency’s work. The polite but firm no was probably based on a

justifiable fear of ugly recriminations. Maybe next year.



The results you can see are the ones in this report. They are a broad

and representative collection of the year’s best posters, with many

different concepts from many different agencies being rewarded.



You’ll also notice that, with two honourable exceptions, the jury was

made up entirely of creative people. We had late withdrawals from both

clients and members of the poster industry, which was a terrible

shame.



But, again to their great credit, even when the creative people were

left to their own devices they did not allow themselves to be enticed by

brilliant but irrelevant originality. The only kind of advertising

creativity that matters is the creativity that sells. And that’s what

you are about to see.



THE JUDGES

Left to right

Dave Droga

Creative Head Saatchi & Saatchi

Jaspar Shelbourne

Executive Creative Director

J. Walter Thompson

Paul Shearer

Deputy Creative Director

Euro RSCG Wnek Gosper

Louise Jones

Managing Director

MSC

Mark Roalfe

Creative Director

Rainey Kelly Campbell Roalfe

Carole Kerman

Managing Director

Outdoor Connection Peter Souter

Executive Creative Director

Abbott Mead Vickers BBDO

(Chairman of the Judges)

Kate Stanners

Joint Creative Director

St Luke’s

Charles Inge

Creative Director

Lowe Howard-Spink

Andy McCleod

Creative Partner

Fallon McElligott

Patrick Collister

Executive Creative Director

Ogilvy & Mather

Bil Bungay

Art Director TBWA GGT Simons Palmer

Mike Court

Creative Partner McCann-Erickson



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