Campaign Poster Advertising Awards 1999: Sponsored By the Council of Outdoor Specialists and the Outdoor Advertising Association - Poster of the Century Photographs (Omitted)

POSTER OF THE CENTURY
Title: Labour isn’t working
Year: 1978
Agency: Saatchi & Saatchi
Client: The Conservative Party
Art Director: Martyn Walsh
Copywriter: Andrew Rutherford

POSTER OF THE CENTURY

Title: Labour isn’t working

Year: 1978

Agency: Saatchi & Saatchi

Client: The Conservative Party

Art Director: Martyn Walsh

Copywriter: Andrew Rutherford



With this poster, the Saatchi brothers changed the rules of elections by

introducing aggressive marketing techniques into party political

campaigning.



The poster is often cited as having been instrumental in the fall of

James Callaghan’s Labour administration and the coming to power of

Margaret Thatcher. Its stark depiction of an unemployment office queue

and the copyline - with its clever double meaning - was aimed at

traditional Labour supporters who feared for their jobs.



SECOND PLACE

Title: Lord Kitchener wants you

Year: 1914

Agency: Caxton Advertising

Client: Parliamentary Recruiting Committee

Artist: After Alfred Leete

Copywriter: Eric Field



This depiction of Lord Kitchener commanding young men to sign up has

become one the century’s great iconic images. The now famous line, ’Your

country needs you’, was used as part of the same campaign.



THIRD PLACE

Title: Pyramids

Year: 1977

Agency: Collett Dickenson Pearce

Client: Gallaher/Benson & Hedges



Art Director: Alan Waldie



Copywriter: Mike Cozens



Photographer: Brian Duffy



In pioneering the use of surreal imagery, this famous Benson & Hedges

campaign marked a turning point in tobacco advertising and was widely

imitated thereafter. Forbidden to say anything about the product, the

agency chose to do away with copy altogether and created a new kind of

art form.



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