Campaign Poster Awards 2005: Posters are the only true mass medium left and here to stay

There are now more television channels than any of us can ever watch in a lifetime. If you go into a newsagent, you are faced with more newspapers and magazines than you could ever read in a lifetime. The internet ... well, let's not even go there. Media has exploded. Posters are the only true mass medium left. You can't turn them over, tune them out and if they are really good, ignore them.

This year, as you can see, there were some very good posters. That said, I think some of the most interesting work was found in the ambient section.

Here the poster medium is being stretched. I'm sure in the future this will become an increasingly important form of communication.

My thanks to the jury, which was always tough but never partisan. And congratulations to the winners. You were voted the best in your category this year. This is where I think Campaign awards are fair. It's apples against apples.

THE JUDGES Sean Doyle - Creative partner, Campbell Doyle Dye David Alberts - Chairman and executive creative director, Grey London Jeremy Carr - Creative partner, Miles Calcraft Briginshaw Duffy Andy McLeod - Managing partner, Fallon Malcolm Poynton - Executive creative director, Ogilvy & Mather Jim Thornton - Executive creative director, Leo Burnett Ed Morris - Creative director, Lowe London Tim Bleakley - Joint managing director, Viacom Outdoor Russell Ramsey - Deputy executive creative director, Bartle Bogle Hegarty Nick Davis - Board client director, Posterscope Paul Brazier - Executive creative director, Abbott Mead Vickers BBDO Nik Studzinski - Executive creative director, Publicis UK Mark Roalfe - Executive creative director, RKCR/Y&R Mark Reddy - Executive head of art, McCann Erickson Alan Bishop - Chief executive, COI Communications Adam Tucker - Board copywriter, DDB London

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