Feature

Campaign Poster Awards 2007: Behind the clever visuals lies some clever thinking

I chaired the posters jury back in 2000. It's amazing to see how things have changed.

What might otherwise be taken to be a film is now a poster because, despite movement and sound, it appears in a train station, or up an escalator panel, where once only a static image would have been possible. Listen. I don't make the rules. As it happens, some of these moving posters were possessed of pretty clever thinking and good ideas, which, I guess, is all that matters.

On the other hand, there was much that remained the same: such as the simple visual or startling phrase that made the judging worthwhile and restored faith sorely tested by the complicated visual and mundane phrase.

Forty-eight hours, a thousand posters and, as ever, just a few precious awards.

I hope you don't necessarily agree with all of our deliberations, and that there is a degree of surprise, perhaps even anger, at one or two results. There usually is, and our industry thrives on healthy rivalry and debate. But rest assured, decisions reached were done so honestly. And, as posters seem to be becoming ever more important and versatile, there's always next year, and the year after that.

THE JUDGES

Justin Tindall - Creative partner, The Red Brick Road

Alex Lewis - Director of marketing and communications, Sky Networks, BSkyB

Robert Campbell - Tiger Savage, Deputy creative director/head of art, M&C Saatchi

Jonathan Burley - Creative director, Leo Burnett

John O'Keeffe (Chairman of the Judges) - Executive creative director, Bartle Bogle Hegarty

Craig Wills - Head of strategy, JCDecaux

Rachel Macbeth - Head of advertising and design, Orange

Paul Brazier - Executive creative director, Abbott Mead Vickers BBDO

Jerry Gallaher - Senior copywriter, McCann Erickson

Mark Hunter - Executive creative director, Euro RSCG London

Laurence Green - Founding partner, Fallon London.

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