CAMPAIGN PRESS ADVERTISING AWARDS 1999: The Jury

1 ANDREW CRACKNELL
Former Chairman
Ammirati Puris Lintas
2 TIGER SAVAGE
Head of Art and Creative Director
Leagas Delaney
3 BILLY MAWHINNEY
Creative Director
Faulds
4 KIMBERLY FORTIER
Publisher
The Spectator
5 NICK WORTHINGTON
Senior Copywriter
Abbott Mead Vickers BBDO
6 LOUISE JONES
Managing Director
MSc
7 DEREK DAY
Creative Partner
Partners BDDH
8 PETER STUART
Publishing Director
GQ
9 GERRY MOIRA
Creative Director
Publicis
10 ROBERT CAMPBELL
Chairman of the Jury, Creative Partner
Rainey Kelly Campbell Roalfe
11 ELAINE FORAN
Group Publisher
Elle and Red, Emap Elan
12 JERRY BUHLMANN
Managing Director
BBJ
13 DAVID DROGA
Executive Creative Director
Saatchi & Saatchi
14 MARC SANDS
Director of Brand Marketing
ONdigital
15 TIM MELLORS
Creative Director
Grey

1 ANDREW CRACKNELL

Former Chairman

Ammirati Puris Lintas

2 TIGER SAVAGE

Head of Art and Creative Director

Leagas Delaney

3 BILLY MAWHINNEY

Creative Director

Faulds

4 KIMBERLY FORTIER

Publisher

The Spectator

5 NICK WORTHINGTON

Senior Copywriter

Abbott Mead Vickers BBDO

6 LOUISE JONES

Managing Director

MSc

7 DEREK DAY

Creative Partner

Partners BDDH

8 PETER STUART

Publishing Director

GQ

9 GERRY MOIRA

Creative Director

Publicis

10 ROBERT CAMPBELL

Chairman of the Jury, Creative Partner

Rainey Kelly Campbell Roalfe

11 ELAINE FORAN

Group Publisher

Elle and Red, Emap Elan

12 JERRY BUHLMANN

Managing Director

BBJ

13 DAVID DROGA

Executive Creative Director

Saatchi & Saatchi

14 MARC SANDS

Director of Brand Marketing

ONdigital

15 TIM MELLORS

Creative Director

Grey



The results for the silver award winners came off the computer one by

one. For a moment it looked as though we had a real problem on our

hands. Volkswagen was winning everything. Which would have made it a

great evening tonight for VW and BMP DDB, but a pretty dull one for

everyone else.



Of course, by the time all of the categories had been computed, they

hadn’t. Plenty of other great work triumphed too. But VW’s domination in

this and many other award ceremonies has not escaped my notice.



Ever since ’lemon’ and ’snowplough’, VW has been cleaning up. It has

been the benchmark of great advertising both here and in America for

over 30 years. There must be a reason for this.



I can only assume that a belief in the value of great advertising must

lie deep in the heart of Volkswagen. A belief that award-winning

creative work is not an indulgence, but an essential part of the

business of making and selling cars.



Because of this belief, VW has not just delighted us year after year at

various ad award shows. It has also have managed to build and maintain

one of the most powerful, individual, and well-loved brands in the

market.



Not to mention charge a premium for its cars (in spite of what this

year’s ’surprisingly low price’ press ads are telling us!).



My thanks go to this year’s jury and the organisers. But also to VW and

everyone who has worked on VW’s advertising. From Bill Bernbach to

tonight’s winners. They have consistently raised the stakes and

championed the idea that great creative work can make a real difference.

They have made this industry a better place.



Robert Campbell



Chairman of the Jury and Creative Partner at Rainey Kelly Campbell

Roalfe.



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