CAMPAIGN PRESS ADVERTISING AWARDS 2003: The Judges

ADRIAN HOLMES, Chief creative officer, Lowe & Partners Worldwide

Adrian Holmes began his career as a copywriter at Grey Advertising in 1976. He first joined Lowe Howard-Spink in January 1982, three months after the agency was founded. Four years later, he left to work at Saatchi & Saatchi, CDP and then as the creative director of WCRS. In 1989, he returned to Lowe as the joint creative director of the London office. He became the chairman of the agency in 1992, and in 1999 was appointed the chief creative officer of Lowe & Partners Worldwide. In 1994, he served as the president of D&AD. He is still a copywriter at heart, and, in between meetings, continues to produce advertising for various Lowe clients.

LARRY BARKER

Larry Barker has been an advertising copywriter for 20 years. He was formerly the creative director of WCRS, and the executive creative director of BMP DDB. He also served as the president of D&AD. His own awards include Levi's, Haagen-Dazs, First Direct and Orange, a brand he helped launch. He is currently writing a novel with the occasional foray into consultative work.

JEREMY SINCLAIR, Partner, M&C Saatchi

Jeremy Sinclair was a co-founder of Saatchi & Saatchi in 1970 and he ran the UK's creative department from 1973 to 1986. He was the chairman of Saatchi & Saatchi Plc, the co-chairman and executive director of Saatchi & Saatchi Advertising Worldwide and the chairman of Europe. He left Saatchi & Saatchi in January 1995 and became a founder and partner in M&C Saatchi where he oversees creative work worldwide.

ROBERT CAMPBELL, Executive creative director, Rainey Kelly Campbell Roalfe/Y&R

Robert Campbell started his career in advertising as a copywriter. He has worked at many of the best agencies in London, on a wide spread of clients. He has started two major London advertising agencies: the Banks Partnership (now Banks Hoggins O'Shea/FCB) and Rainey Kelly Campbell Roalfe. RKCR merged with Y&R in 1999 to become Rainey Kelly Campbell Roalfe/Y&R. He's a member of the IPA executive council, the D&AD executive committee, and is the chairman of the Creative Director's Forum. He has been the chairman of the British Television Awards, as well as Campaign's Press and Poster Awards. Robert also trained as a journalist with the National Council for the Training of Journalists.

ROBIN WIGHT, Chairman, WCRS

Robin Wight started his career in advertising as a copywriter during the golden age of Collett Dickinson Pearce before launching Wight Collins Rutherford Scott in the 80s. Robin still believes that advertising is the most fun you can have with your clothes on, and practises it on a daily basis. He also manages to squeeze in being the chairman of the Duke of Edinburgh's Award Charter for Business (since 1992) and the chairman of Arts & Business (since 1997). He was awarded a Commander of the Royal Victorian Order (CVO) in the 2000 Birthday Honours, which was almost as nice as getting a Campaign Press Award.

PETER MEAD, Vice-chairman, Omnicom Group

Peter Mead joined S H Benson Advertising Agency when he was 16. By the time he was 31, he had worked for four other agencies including Doyle Dane Bernbach. He founded Peter Mead & Partners in 1975 which became Abbott Mead Vickers in 1977. The company became a public company in 1985 and was bought by Omnicom in 1999 and Peter became a vice-chairman of Omnicom. He is a former IPA president, the vice-chairman of the NSPCC - Full Stop Cruelty to Children Appeal and a director of the new Wembley Stadium Company. He is also the vice-chairman of Millwall Football Club after a term as chairman.

CHARLES INGE, Creative director, Clemmow Hornby Inge

Charles Inge spent 15 years at Lowe, becoming the creative director in 1999. He won more than 60 gold and silver awards during his time there, including two consecutive Cannes Grand Prix (Independent TV 1999, Stella Artois press 2000) and his Tesco campaign was awarded the IPA Effectiveness Grand Prix in 2000. He became the creative director of the merged Lowe Lintas, before leaving in autumn 2001 to join Simon Clemmow and Johnny Hornby at Clemmow Hornby Inge.

KIMBERLY FORTIER, Publisher, chief executive and member of the board, The Spectator

Kimberly Fortier began her career at Conde Nast where she was part of the launch team of GQ and subsequently she became the magazine's marketing director. She worked as the communications director of Conde Nast before joining The Spectator five years ago. In 2002, she also became the publisher of Apollo magazine. Kimberly is an occasional columnist for The Wall Street Journal, The Independent on Sunday, The Times, The Daily Telegraph and the Evening Standard. She also reports for the BBC on Dispatch Box, Radio 5 Live and A Good Read on Radio 4. She is married to Stephen Quinn, the publishing director of Vogue.

JOHN PERRISS, Chief executive, Zenith Optimedia Group

John Perriss joined the advertising industry in 1968 as a media assistant. In 1972, he joined Compton Advertising which was eventually acquired by Saatchi & Saatchi. In 1983 he became the worldwide media director of Saatchis, becoming the first global media executive in any network. In 1988, having returned to a corporate position in Saatchis' holding company, Cordiant, he was responsible for the concept and launch of Zenith Media as a dedicated stand-alone media services agency. He remained as the chairman and chief executive until it became part of The Zenith Optimedia Group in October 2001, when he was appointed the chief executive of the enlarged group.

EVE POLLARD

Eve Pollard started her career as the fashion editor at Honey magazine in 1967. She then moved into newspapers, and worked on, among others, the Daily Mirror magazine, The Observer magazine, the Sunday Mirror and the Sunday People. She then went into breakfast TV before launching Elle USA in New York. Returning to Fleet Street, she edited the Sunday Mirror and the News of the World. A stint in the editor's chair at The Mail on Sunday's You magazine followed. Between 1998 and 1991, she edited the Sunday Mirror and the Sunday Mirror Magazine before editing the Sunday Express and the Sunday Express Magazine. She founded Wedding magazine in 1999.

TIM DELANEY, Chairman, Leagas Delaney

Tim Delaney began in advertising in the mail room. He worked as a copywriter at Y&R and BMP before joining BBDO London, where he became the creative director at 27 and the managing director at 31. He founded Leagas Delaney in 1980. He was the president of D&AD in 1992 and in 2000 he received the President's Award for his contribution to advertising. The British TV Advertising Awards honoured him with the chairman's award in the same year. He continues to be a working copywriter.

MARTIN BOASE

Martin Boase was born in 1932 and was educated at 14 schools and Oxford University where he read French and Russian. After a brief spell in the film industry he started a career in advertising, eventually forming Boase Massimi Pollitt, in 1968. BMP DDB is now one of the largest agencies in the UK. He was the chairman of the Advertising Association from 1987 to 1992 and now serves on the boards of publicly quoted companies in the media field. He became the chairman of the Maiden Group in 1993.

NICHOLAS COLERIDGE, Managing director, editorial director, Conde Nast

Nicholas Coleridge has been the managing director of Conde Nast since 1991 and the editorial director since 1989. He has been a newspaper reporter, a magazine editor and a newspaper columnist. He is the chairman of the British Fashion Council and is the author of nine books including the international bestsellers With Friends Like These, Streetsmart and Godchildren.

CHAIRMAN'S COMMENT BY ROBIN WIGHT

This was a particularly well-qualified jury, as befitting a 30th anniversary. Most of the jurors had chaired Campaign Press Awards in the past. And many of their comments had a familiar ring.

In 1977, the then chairman, Ronnie Kirkwood, noted the "scurrilous rumour" that press advertising was "suffering from terminal lassitude".

Frank Lowe in 1982 opined that he and his jury believed "that there had been a dramatic decline in British press advertising in the past couple of years".

Even the more charitable David Abbott in 1983 recognised that "it wasn't a vintage year". Only in 1986 do we find a chairman in the shape of Alan Thomas of J. Walter Thompson celebrating the fact that "many of the entries were of an unusually high standard".

This year's winners certainly deserve their prizes if only for not giving up in a TV-obsessed advertising culture. Certainly the jury found too many of the entries betrayed the second-class citizenship that press advertising seems to have earned since these awards began 30 years ago.

This is not to deny the power of TV, radio, posters or indeed the internet as advertising vehicles. But are we not guilty of short-changing our clients by failing to give press advertising the attention it deserves?

Sadly the opportunity to engage consumers with a level of involvement in depth that TV doesn't offer in its 30-second seduction is missing too often.

The winners of 2003 are to be congratulated for persisting in their efforts - with no big name director to puff up a thin idea - to show that press advertising is still worth creating.

To any young creatives entering the profession, I say: focus on press advertising.

You'll make quite a reputation showing that this endangered species can do a lot more than many press ads today bother to attempt.

The winners this year are a distinguished exception to this sad rule of modern advertising.

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