Campaign Press Awards 2004: What print needs is a confidence boost

Confident brands create confident advertising. And what's more, the public can smell it. That's why confidence creates sales success.

The winners you see here were all worthy of the success they have gained. And they clearly won in the categories in which they competed. Which leaves me, as the chairman, with two observations. The best are not being given much of a run by their competitors. The jury wasn't that spoilt for choice.

The overall winner was a clear winner from the start of the judging. And second, why is print losing its power?

I find it somewhat ironic that one of the best print campaigns is for a media owner. Are they one of the few to still have confidence in the medium?

We have become television obsessed. Yes, more people are watching TV. But that doesn't mean print can't deliver. The medium needs to regain its confidence and swagger. The winners here have demonstrated how to do that. It's a shame more people aren't following their example.

THE JUDGES

Carolyn McCall - Managing director, Guardian Newspapers

Alison Jackson - Photographer

Justin Tindall - Art director, DDB London

Rossana Bardales - Art director, Mother

Tim McCloskey - Managing partner, OMD UK

Martin Galton - Creative partner, Hooper Galton

Simon Thompson - Head of marketing, Honda UK

Steve Harrison - Creative director, Harrison Troughton Wunderman

Mike Boles - Creative director, Rainey Kelly Campbell Roalfe/Y&R

John Hegarty - Chairman and worldwide creative director, Bartle Bogle

Hegarty (Chairman of the judges)

Liz Kershaw - Executive group publishing director, National Magazine

Company

Damon Collins - Creative director, Lowe

Linda Locke - Regional creative director, Leo Burnett Asia-Pacific

Paul Silburn - Deputy creative director, TBWA\London

Iain Jacob - Chief executive, Starcom MediaVest

Richard Kingsbury - Head of brand development, UKTV

Topics

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