Campaign Press Awards 2004

THE CAMPAIGN GOLD AWARD

BEST INDIVIDUAL ADVERTISEMENT

GOLD AWARD

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Creative directors: Jeremy Craigen, Ewan Paterson

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Typographer: Kevin Clarke

Photographer: Paul Murphy

BEST PRESS ADVERTISING CAMPAIGN (COLOUR)

GOLD AWARD

Titles: Gastro, Art Theft, Afro Brush, Michael Moore, Hairy Legs,

Coathanger

Agency: DDB London

Client: The Guardian

Creative directors: Andrew Fraser, Leslie Ali

Art directors: Justin Tindall, Grant Parker, Mat Joiner

Copywriters: Adam Tucker, Patrick McClelland, Matt Powell-Perry

Typographer: Kevin Clarke

COMMENDATIONS

Titles: Sunflowers, Sunshine, Butterflies, Bees, Rainbow

Agency: DDB London

Client: Volkswagen

Creative directors: Jeremy Craigen, Ewan Paterson

Art directors: Feargal Ballance, Lovisa Almgren, Jeremy Craigen

Copywriters: Dylan Harrison, Ben Wade, Ewan Paterson

Illustrator: Ian Bilby

Typographer: Peter Mould

Head of art: Mark Reddy

Titles: Big Purple One, Toffee Finger, Green Triangle

Agency: Lowe

Client: Nestle (Quality Street)

Creative director: Damon Collins

Art director: Ed Morris

Copywriter: Ed Morris

Typographer: Neil Craddock

Photographer: Dave Stewart

FINALISTS

Titles: Tongue, Lunchbox, Sickbag

Agency: DDB London

Client: Marmite

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Feargal Ballance, Dylan Harrison

Titles: Drawer, Dinner Table, Message In A Bottle

Agency: Leo Burnett

Client: HJ Heinz (Tomato Ketchup)

Art directors: Naz Nazli, Nick Pringle, Steve Wakelam

Copywriters: Steve Wakelam, Gareth Hare, Clark Edwards

Titles: Maasai, Meerkats, Cove, Aardvark

Agency: Rainey Kelly Campbell Roalfe/Y&R

Client: Land Rover

Art director: Jerry Hollens

Copywriter: Mike Boles

BEST PRESS ADVERTISING CAMPAIGN (BLACK AND WHITE)

SILVER AWARD

Titles: Stool, Table, Chair, Vase

Agency: DDB London

Client: Heals

Creative director: Mark Reddy

Art director: Grant Parker

Copywriter: Patrick McClelland

Typographer: Peter Mould

Photographer: Giles Revell

FINALISTS

Titles: Hill & Gazza, Julie & Reg, The Hamiltons, The Two Ronnies

Agency: WCRS

Client: 118 118 The Number

Art directors: Andy Dibb, Tim Robertson

Copywriter: Steve Little

Titles: Straw, Fork, Arm

Agency: DDB London

Client: National Dairy Council

Art directors: Mark Reddy, Ewan Paterson, Jeremy Craigen

Copywriters: Ewan Paterson, Jeremy Craigen

BEST ALCOHOLIC DRINKS & TOBACCO ADVERTISEMENT

SILVER AWARD

Title: Mouth

Agency: Abbott Mead Vickers BBDO

Client: Guinness

Creative directors: Nick Worthington, Paul Brazier

Art director: Huw Williams

Copywriter: Gary Walker

Typographer: Mark Elwood

Photographer: Tim O'Sullivan

FINALISTS

Title: Car

Agency: Saatchi & Saatchi

Client: Carlsberg

Art director: David Hillyard

Copywriter: Ed Robinson

Title: Caviar

Agency: Lowe

Client: Interbrew (Stella Artois)

Art directors: Richard Littler, Steve Williams

Copywriter: Zac Ellis

Title: Lobster

Agency: Lowe

Client: Interbrew (Stella Artois)

Art directors: Richard Littler, Steve Williams

Copywriter: Zac Ellis

Title: Sea Bass

Agency: Lowe

Client: Interbrew (Stella Artois)

Art directors: Richard Littler, Steve Williams

Copywriter: Zac Ellis

Title: Head

Agency: Abbott Mead Vickers BBDO

Client: Guinness

Art director: Huw Williams

Copywriter: Gary Walker

Title: Fingers

Agency: Abbott Mead Vickers BBDO

Client: Guinness

Art director: Huw Williams

Copywriter: Gary Walker

THE THIRD SECTOR AWARD

BEST CHARITY ADVERTISEMENT

SILVER AWARD

Title: Red Virus

Agency: McCann-Erickson

Client: Medicos Sin Fronteras

Creative director: Nicolas Hollander

Art director: Vanessa Sanz

Copywriter: Isabel Lopez

Photography: Getty Images

FINALISTS

Title: Yellow Virus

Agency: McCann-Erickson

Client: Medicos Sin Fronteras

Art director: Vanessa Sanz Copywriter: Isabel Lopez

Title: Lungs

Agency: Miles Calcraft Briginshaw Duffy

Client: The Tree Council

Art director: Dave Hobbs

Copywriter: Richard Stoney

Title: Flood

Agency: McCann-Erickson

Client: Medicos Sin Fronteras

Art director: Victor Aguilar

Copywriter: David Moure

Title: Are You HIV Prejudiced?

Agency: Saatchi & Saatchi

Client: National Aids Trust

Art directors: Lena Olhsson, Sarah Sturgess

Copywriters: Sarah Sturgess, Lena Ohlsson

THE WALL STREET JOURNAL EUROPE AWARD

COMMENDATION

Title: Car

Agency: Saatchi & Saatchi

Client: Carlsberg

Creative directors: Tony Granger, Andrew Clarke

Art director: David Hillyard

Copywriter: Ed Robinson

Typographer: Alex Normanton

FINALISTS

Title: Grand Prix

Agency: Fallon London

Client: IPA Effectiveness Awards

Art director: Richard Flintham

Copywriter: Andy McLeod

Title: Julie & Reg

Agency: WCRS

Client: 118 118 The Number

Art directors: Andy Dibb, Tim Robertson

Copywriter: Steve Little

Title: Pie

Agency: Fallon London

Client: Skoda (Fleet)

Art director: Andy Johns

Copywriter: John Cross

Title: The Chicken That Laid This Egg ...

Agency: Leo Burnett

Client: McDonald's

Art directors: Claudio Pasqualetti, Eugenia Pacelli

Copywriters: Claudio Pasqualetti, Eugenia Pacelli

THE GUARDIAN AWARD

BEST FASHION, BEAUTY & HEALTHCARE ADVERTISEMENT

SILVER AWARD

Title: Advent Calendar

Agency: Bartle Bogle Hegarty

Client: Lever Faberge (Lynx)

Creative directors: Marc Hatfield, Pete Bradly

Art directors: Dave Monk, Matt Waller

Copywriters: Dave Monk, Matt Waller

Typographer: Emily Bennett

FINALISTS

Title: Shirt

Agency: DDB London

Client: Harvey Nichols

Art directors: Justin Tindall

Copywriters: Adam Tucker

Title: Bikini

Agency: DDB London

Client: Harvey Nichols

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Wedding

Agency: DDB London

Client: Harvey Nichols

Art director: Amber Casey

Copywriter: Dan Hubert

Title: Long Screw

Agency: McCann-Erickson Manchester

Client: SSL International (Durex Performa)

Art director: Dave Price

Copywriter: Neil Lancaster

THE GUARDIAN AWARD

BEST SPORT, LEISURE & TRAVEL ADVERTISEMENT

SILVER AWARD

Title: Congestion Charge

Agency: Wieden & Kennedy

Client: Nike UK

Creative directors: Tony Davidson, Kim Papworth

Art director: Chris Groom

Copywriter: Michael Russoff

Typographer: Chris Groom

Photographer: Ben Stockley

FINALISTS

Title: World Cup Winners

Agency: Wieden & Kennedy

Client: Nike UK

Art director: Lucy Collier

Copywriter: Darren Wright

Title: Grope

Agency: Bartle Bogle Hegarty

Client: Paddy Power

Art director: Rik Brown

Copywriter: Jon Fox

Title: Liverpool Shirt

Agency: Lowe

Client: Reebok

Art director: Simon Morris

Copywriter: Geoff Smith

BEST GROCERY, SOFT DRINKS & HOUSEHOLD ADVERTISEMENT

SILVER AWARD

Title: Big Purple One

Agency: Lowe

Client: Nestle (Quality Street)

Creative director: Damon Collins

Art director: Ed Morris

Copywriter: Ed Morris

Typographer: Neil Craddock

Photographer: Dave Stewart

FINALISTS

Title: Lunchbox

Agency: DDB London

Client: Marmite

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Feargal Ballance, Dylan Harrison

Title: Tongue

Agency: DDB London

Client: Marmite

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Feargal Ballance, Dylan Harrison

Title: Drawer

Agency: Leo Burnett

Client: HJ Heinz (Tomato Ketchup)

Art director: Naz Nazli

Copywriter: Gareth Hare

Title: Dinner Table

Agency: Leo Burnett

Client: HJ Heinz (Tomato Ketchup)

Art director: Nick Pringle

Copywriter: Clark Edwards

Title: Green Triangle

Agency: Lowe

Client: Nestle (Quality Street)

Art director: Ed Morris

Copywriter: Ed Morris

Title: Toffee Finger

Agency: Lowe

Client: Nestle (Quality Street)

Art director: Ed Morris

Copywriter: Ed Morris

BEST IT & CONSUMER DURABLES ADVERTISEMENT

COMMENDATION

Title: White Cliffs

Agency: DDB London

Client: Nikon

Creative directors: Ewan Paterson, Jeremy Craigen

Art director: Grant Parker

Copywriter: Patrick McClelland

Typographer: Mary Lam

Photographer: Paul Murphy

FINALISTS

Title: Vase

Agency: DDB London

Client: Heals

Art director: Grant Parker

Copywriter: Patrick McClelland

Title: Fish

Agency: Lowe

Client: Interbrew (Stella Artois)

Art director: Steve Williams

Copywriter: Adrian Lim

Title: Pens

Agency: Lowe

Client: Interbrew (Stella Artois)

Art director: Steve Williams

Copywriter: Adrian Lim

Title: God

Agency: Rainey Kelly Campbell Roalfe/Y&R

Client: Dualit

Art director: Jason Stewart

Copywriter: Brian Cooper

BEST MEDIA & ENTERTAINMENT ADVERTISEMENT

SILVER AWARD

Title: Afro Brush

Agency: DDB London

Client: The Guardian

Creative directors: Andrew Fraser, Leslie Ali

Art director: Grant Parker

Copywriter: Patrick McClelland

Typographer: Peter Mould

Photographer: Wayne Parker

SILVER AWARD

Title: Aiddollars

Agency: DDB London

Client: The Guardian

Creative directors: Andrew Fraser, Leslie Ali

Art director: Justin Tindall

Copywriter: Adam Tucker

Typographer: Kevin Clarke

FINALISTS

Title: Gastro

Agency: DDB London

Client: The Guardian

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Hairy Legs

Agency: DDB London

Client: The Guardian

Art director: Grant Parker

Copywriter: Patrick McClelland

Title: Michael Moore

Agency: DDB London

Client: The Guardian

Art director: Grant Parker

Copywriter: Patrick McClelland

THE WALL STREET JOURNAL EUROPE AWARD

BEST MOTOR ADVERTISEMENT

SILVER AWARD

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Creative directors: Jeremy Craigen, Ewan Paterson

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Typographer: Kevin Clarke

Photographer: Paul Murphy

FINALISTS

Title: Crossword

Agency: DDB London

Client: Volkswagen (Polo)

Art directors: Steve Jones, Richard Stainer

Copywriters: Martin Loraine, Richard Stainer

Title: Elepump

Agency: DDB London

Client: Volkswagen (Diesel)

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Rainbow

Agency: DDB London

Client: Volkswagen (Beetle Cabriolet)

Art director: Jeremy Craigen

Copywriter: Ewan Paterson

Title: Maasai

Agency: Rainey Kelly Campbell Roalfe/Y&R

Client: Land Rover (Freelander)

Art director: Jerry Hollens

Copywriter: Mike Boles

Title: Banana

Agency: Wieden & Kennedy

Client: Honda UK

Art director: Richard Russell

Copywriter: Richard Russell

BEST ADVERTISEMENT IN BUSINESS MAGAZINES

SILVER AWARD

Title: Me & My Boss

Agency: DDB London

Client: The Guardian

Creative directors: Andrew Fraser, Leslie Ali

Art director: Lovisa Almgren

Copywriter: Ben Wade

Typographer: Peter Mould

Photographer: Rory Carnegie

FINALISTS

Title: Pie

Agency: Fallon London

Client: Skoda (Fleet)

Art director: Andy Johns

Copywriter: John Cross

Title: Fish

Agency: DDB London

Client: Volkswagen (Fleet)

Art director: Mark Reddy

Copywriter: Dean Webb

BEST ADVERTISEMENT IN CONSUMER MAGAZINES

SILVER AWARD

Title: Maasai

Agency: Rainey Kelly Campbell Roalfe/Y&R

Client: Land Rover (Freelander)

Creative director: Mark Roalfe

Art director: Jerry Hollens

Copywriter: Mike Boles

Typographer: Lee Aldridge

Photographer: Nick Georghiou

FINALISTS

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Title: Elepump

Agency: DDB London

Client: Volkswagen (Diesel)

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Sunshine

Agency: DDB London

Client: Volkswagen (Beetle Cabriolet)

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Dylan Harrison, Feargal Ballance

Title: Drawer

Agency: Leo Burnett

Client: HJ Heinz (Tomato Ketchup)

Art director: Naz Nazli

Copywriter: Gareth Hare

Title: Tongue

Agency: DDB London

Client: Marmite

Art directors: Dylan Harrison, Feargal Ballance

Copywriters: Dylan Harrison, Feargal Ballance

Title: Big Purple One

Agency: Lowe

Client: Nestle (Quality Street)

Art director: Ed Morris

Copywriter: Ed Morris

THE INTERNATIONAL HERALD TRIBUNE AWARD

BEST INTERNATIONAL ADVERTISEMENT

SILVER AWARD

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Creative directors: Jeremy Craigen, Ewan Paterson

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Typographer: Kevin Clarke

Photographer: Paul Murphy

FINALISTS

Title: Rule Of Thumb

Agency: Campbell Doyle Dye

Client: The Macallan

Art director: Dave Dye

Copywriter: Sean Doyle

Title: Touch Down

Agency: M&C Saatchi

Client: British Airways

Art director: Bill Gallacher

Copywriter: Paul Hodgkinson

THE NEWSPAPER SOCIETY AWARD

BEST ADVERTISEMENT IN REGIONAL NEWSPAPERS

SILVER AWARD

Title: Congestion Charge

Agency: Wieden & Kennedy

Client: Nike UK

Creative directors: Tony Davidson, Kim Papworth

Art director: Chris Groom

Copywriter: Michael Russoff

Typographer: Chris Groom

Photographer: Ben Stockley

FINALISTS

Title: Bikini

Agency: DDB London

Client: Harvey Nichols

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Shirt

Agency: DDB London

Client: Harvey Nichols

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Rule Of Thumb

Agency: Campbell Doyle Dye

Client: The Macallan

Art director: Dave Dye

Copywriter: Sean Doyle

BEST ADVERTISEMENT IN NATIONAL NEWSPAPERS

SILVER AWARD

Title: Aiddollars

Agency: DDB London

Client: The Guardian

Creative directors: Andrew Fraser, Leslie Ali

Art director: Justin Tindall

Copywriter: Adam Tucker

Typographer: Kevin Clarke

FINALISTS

Title: Afro Brush

Agency: DDB London

Client: The Guardian

Art director: Grant Parker

Copywriter: Patrick McClelland

Title: Advent Calendar

Agency: Bartle Bogle Hegarty

Client: Lever Faberge (Lynx)

Art directors: Dave Monk, Matt Waller

Copywriters: Dave Monk, Matt Waller

Title: Elepump

Agency: DDB London

Client: Volkswagen (Diesel)

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Title: Bath

Agency: Bartle Bogle Hegarty

Client: Paddy Power

Art director: Johnny Leathers

Copywriter: George Prest

Title: Policeman

Agency: Fallon London

Client: Skoda (Octavia)

Art director: Andy Nelson

Copywriter: Mike Sutherland

BEST USE OF ILLUSTRATION

SILVER AWARD

Title: Advent Calendar

Agency: Bartle Bogle Hegarty

Client: Lever Faberge (Lynx)

Creative directors: Marc Hatfield, Pete Bradly

Art directors: Dave Monk, Matt Waller

Copywriters: Dave Monk, Matt Waller

Typographer: Emily Bennett

FINALISTS

Title: Gemma

Agency: Leo Burnett

Client: Department of Health (social work recruitment)

Art directors: David Chidlow, Matt Wheeler

Copywriters: Matt Wheeler, David Chidlow

Title: Rainbow

Agency: DDB London

Client: Volkswagen (Beetle Cabriolet)

Art director: Jeremy Craigen

Copywriter: Ewan Paterson

Title: Sunflowers

Agency: DDB London

Client: Volkswagen (Beetle Cabriolet)

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Dylan Harrison, Feargal Ballance

Title: Sunshine

Agency: DDB London

Client: Volkswagen (Beetle Cabriolet)

Art directors: Feargal Ballance, Dylan Harrison

Copywriters: Dylan Harrison, Feargal Ballance

THE CORBIS AWARD

BEST USE OF PHOTOGRAPHY

SILVER AWARD

Title: Cops

Agency: DDB London

Client: Volkswagen (Polo)

Creative directors: Jeremy Craigen, Ewan Paterson

Art directors: Nick Allsop, Feargal Ballance

Copywriters: Simon Veksner, Dylan Harrison

Typographer: Kevin Clarke

Photographer: Paul Murphy

COMMENDATION

Title: Maasai

Agency: Rainey Kelly Campbell Roalfe/Y&R

Client: Land Rover (Freelander)

Creative director: Mark Roalfe

Art director: Jerry Hollens

Copywriter: Mike Boles

Typographer: Lee Aldridge

Photographer: Nick Georghiou

FINALISTS

Title: Head

Agency: Abbott Mead Vickers BBDO

Client: Guinness

Art director: Huw Williams

Copywriter: Gary Walker

Title: Mouth

Agency: Abbott Mead Vickers BBDO

Client: Guinness

Art director: Huw Williams

Copywriter: Gary Walker

Title: Sea Bass

Agency: Lowe

Client: Interbrew (Stella Artois)

Art directors: Richard Littler, Steve Williams

Copywriter: Zac Ellis

BEST USE OF TYPOGRAPHY

SILVER AWARD

Title: Bikini Trim & Shape

Agency: Grey London

Client: Remington (Bikini Trim & Shape)

Creative director: Dave Alberts

Art director: Jonathan Marlow

Copywriter: Jimmy Blom

Typographer: Andy Dymock

Photographer: Alan Clarke

FINALISTS

Title: Aiddollars

Agency: DDB London

Client: The Guardian

Art director: Justin Tindall

Copywriter: Adam Tucker

Title: Roger More

Agency: McCann-Erickson Manchester

Client: SSL International (Durex Performance)

Art director: Dave Price

Copywriter: Neil Lancaster

Title: Bull

Agency: M&C Saatchi

Client: Royal Bank of Scotland

Art director: Fergus Fleming

Copywriter: Simon Dicketts

COMMENDATION

Title: Well Done Mate

Agency: Saatchi & Saatchi

Client: Creative Circle (Honours Night)

Creative directors: Nik Studzinski, Gavin Kellett

Art directors: Adam Scholes, Hugh Todd

Copywriters: Hugh Todd, Adam Scholes, Dave Dawkins

Typographer: Alex Normanton

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).