Campaign Press Awards Silver Anniversary 1998 - Campaign Gold Awards - Most Successful Advertising Agency

Saatchi & Saatchi is the most successful advertising agency at the Campaign Press Awards because it accumulated the highest number of awards across all categories.

Saatchi & Saatchi is the most successful advertising agency at the

Campaign Press Awards because it accumulated the highest number of

awards across all categories.



The agency’s total tally amounted to an astonishing three golds

(including this award), four silvers and six bronzes. Saatchis’ nursing

campaign for the Department of Health and the COI dominated the awards

and serves as an illustration of the agency’s creative integrity and

commitment to the medium and ground-breaking creative work.



The Department of Health/COI campaign, featuring ’two fingers’,

’cockroaches’, ’draw blood’, ’Karen’, ’two voices’ and ’clear’, won the

best ad campaign accolade, with ’clear’ winning the best individual

press award. ’Clear’ also netted a silver award in the direct response

category and a bronze in the consumer magazines sector of the same

category, while ’two voices’ picked up silvers in the financial and

corporate and typography categories and bronzes in the national

newspapers and consumer magazines sectors of the financial and corporate

category. ’Cockroaches’ bagged a bronze in the national newspapers

sector of the direct response category.



Other winners for Saatchi & Saatchi included ’having a bad day’ for the

Multiple Sclerosis Society. This moving execution won a bronze in the

national newspapers sector of the charities category. ’Fag packet’ for

the Army and COI netted a bronze in the business magazines sector of the

direct response category.



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