Saatchi & Saatchi is the most successful advertising agency at the
Campaign Press Awards because it accumulated the highest number of
awards across all categories.
The agency’s total tally amounted to an astonishing three golds
(including this award), four silvers and six bronzes. Saatchis’ nursing
campaign for the Department of Health and the COI dominated the awards
and serves as an illustration of the agency’s creative integrity and
commitment to the medium and ground-breaking creative work.
The Department of Health/COI campaign, featuring ’two fingers’,
’cockroaches’, ’draw blood’, ’Karen’, ’two voices’ and ’clear’, won the
best ad campaign accolade, with ’clear’ winning the best individual
press award. ’Clear’ also netted a silver award in the direct response
category and a bronze in the consumer magazines sector of the same
category, while ’two voices’ picked up silvers in the financial and
corporate and typography categories and bronzes in the national
newspapers and consumer magazines sectors of the financial and corporate
category. ’Cockroaches’ bagged a bronze in the national newspapers
sector of the direct response category.
Other winners for Saatchi & Saatchi included ’having a bad day’ for the
Multiple Sclerosis Society. This moving execution won a bronze in the
national newspapers sector of the charities category. ’Fag packet’ for
the Army and COI netted a bronze in the business magazines sector of the
direct response category.