Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Computers and Consumer Durables advertisement - The Economist

Founded in 1843 to support the cause of free trade, the Economist has remained a radical opinion-forming publication with a reverence for facts. It has become established as one of the world’s most authoritative and influential titles.

Founded in 1843 to support the cause of free trade, the Economist

has remained a radical opinion-forming publication with a reverence for

facts. It has become established as one of the world’s most

authoritative and influential titles.



The Economist is a weekly international news and business publication

offering clear reporting, commentary and analysis on world politics,

business, finance, science, technology and the arts. It is read in more

than 180 countries worldwide, and is the only news or business

publication with a truly international perspective.



Each week, the Economist contains 65 pages of concise analysis of world

news. It is famous for its objective, factual writing rather than for

emotive journalism. The Economist is written for an audience of senior

business, political and financial decision-makers who value the

Economist for the accuracy of its incisive writing and lack of

partisanship.



Editorial independence is at the heart of the Economist. The

constitution of the company doesn’t permit any individual or

organisation to gain a majority share-holding. The editor is appointed

by trustees who are independent of commercial, political and

proprietorial influences. The respect accorded to the Economist’s

journalists because of their independence is such that they enjoy access

to the political and business leaders who make the news and whose candid

views can shed light on what is happening, or is about to happen.



The Economist differs from other publications, not only because it

offers a broad international perspective, but also because it has no

bylines.



It is written anonymously because it is a paper whose collective voice

and personality matter more than the identities of individual

journalists.



This tradition guarantees a consistency that few other publications have

matched.



Although the Economist is published weekly in a magazine format, it is

called a newspaper because it is concerned with news as well as

views.



Great care is taken to ensure topicality - much of its editorial is

rewritten up to the moment of going to press, late on Thursday in

Europe, Asia and the US.



The Economist is read by three million decision-makers, businessmen and

politicians worldwide. Its circulation has grown by 99 per cent during

the past decade.



For further information please contact Alan Dunachie, UK advertisement

director, on (44-171) 830 7000, Fax (44-171) 839 4104.



The Economist is read by a worldwide audience of 3 million

decision-makers. They include businessmen, opinion formers and

politicians. Many readers hold influential positions at the centre of

decision-making in major international organisations. The Economist’s

readers are international style leaders who travel extensively for both

business and pleasures, regularly using airline, car hire and hotel

services. Their high incomes enables them to enjoy affluent and

sophisticated lifestyles and make them a prized market for advertisers

all over the world.