Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Drinks and Tobacco Advertisement - Total Film

Total Film was launched in January 1997, aimed at smart filmgoers hungry for news of the very latest moves in production and guidance as to what they should see on a Saturday night with their mates or their partners.

Total Film was launched in January 1997, aimed at smart filmgoers

hungry for news of the very latest moves in production and guidance as

to what they should see on a Saturday night with their mates or their

partners.



The magazine’s remit is to deliver the best information about the best

films, first. Whether we’re interviewing Quentin Tarantino about his

latest work, previewing the biggest movies to break over the next year,

or rating the best movie books and soundtracks, Total Film’s distinctive

editorial flavour comes to the fore.



Films are entertaining; and reading about them should be entertaining

too. A significant strategic objective of the title is to ensure that

our readers, when quizzed by speccy film nerds in the pub, are armed

with the highest quality movie trivia. They will be able to talk about

the 50 worst mistakes the Oscar Academy ever made, the 20 greatest fight

scenes on celluloid, and how to cook pasta just like they eat in

Goodfellas.



The core of the cinema-going audience in the UK is proven to spend

disproportionately more in virtually all leisure sectors; especially

drinks, clothes and music. Total Film is a particularly effective means

of reaching this core with the minimum wastage and maximum impact.



Throughout 1998 our programme of research, editorial development and

promotion will ensure that Total Film becomes the preferred film

magazine of even more of the UK’s highest-spending 18- to 30-year-olds,

and an even better environment for brands wishing to advertise to them.



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