Research Business International is synonymous with all that is most
innovative, exciting and effective in market research. Since 1981, we’ve
been attracting independent-minded individuals - including planners,
psychologists, brand managers and academics - and out of this mix comes
the innovation that keeps us at the leading edge of contemporary
And we don’t keep it all to ourselves. Through industry plaftorms and
our own training seminars we feed our professionalism back into the
We often appear in Admap and other trade publications. Many now consider
our standards of practice to be industry benchmarks.
But our real success is in the market. Because, after all the questions,
the theory and the insight, it’s in the real world that we make
Much of our understanding of brand communication, for example, is based
on our understanding of people. After all, a brand can be whatever
people read into it. In addressing mass markets, it’s tempting for
advertising professionals to see consumers merely as statistics, and to
lose sight of their individuality. By setting out to know people, our
qualitative advertising development research lets us explore underlying
beliefs, contradictions and motivations - a direct line to the real
VISIONTM, our quantitative pre-testing approach, focuses sharply on
strategic objectives. Whether consumers liked the ad is not enough: to
deliver, your ad has to do what you intended it to do.
And in press advertising, that means working harder for attention.
Refreshingly, VISIONTM for Print did not start life as some Mark II
version of a TV pre-testing approach, and so gives a clearer picture of
how print will work in practice.
As you’d expect, we bring the same guiding principles to all aspects of
developing and evaluating communication. Contact Neil Swan or Richard
Pike on 0171-923 6000 for more information.