Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best launch of a New Product - Colt Telecommunications

COLT Telecommunications, part of the highly successful COLT Telecom Group plc, is a leading provider of digital fibre-optic telecommunications services to business, government and carrier customers in the UK and Europe.

COLT Telecommunications, part of the highly successful COLT Telecom

Group plc, is a leading provider of digital fibre-optic

telecommunications services to business, government and carrier

customers in the UK and Europe.



COLT telecommunications launched in 1993 in London and now operates a

network that covers 170km of the City, Docklands, the West End,

Westminster and Hammersmith, serving 879 buildings. From its inception,

COLT aimed to be a customer-orientated service provider and wanted to

use customer service as its main point of difference in a crowded market

- from how it handled the original customer requirements to guaranteed

delivery and quality of service.



This commitment to quality has earned the company an enviable list of

customers that includes Midland Bank, the London Stock Exchange, the

Daily Telegraph and, more recently in London’s West End, Sony Computer

Entertainment, McCann-Erickson and Channel 5.



COLT has grown its network in central London due to customer demand and

in 1996 it launched its indirect product, COLT Connect, which is

available nationally.



Following on from its success in the UK, COLT has operational networks

in four cities in Germany and in Paris, with networks under construction

in Brussels and Zurich. This continuing expansion in Europe has

confirmed its position as a leading international telecommunications

provider.



In the UK, COLT offers a range of telecommunications services from

switched to non-switched, from private wire to LANlink products or video

services that would be of interest to agencies in the West End.



Innovation and invention have featured prominently in COLT’s philosophy

and activities - it has just won the TMA Chairman’s Award for

Innovation, Value and Quality.This is why it is delighted to be

sponsoring the Best Launch of a New Product category in these awards to

encourage and mark similar high standards in the advertising

industry.



- and we have endeavoured to achieve the highest standards for our

customers and our company. This is why we are delighted and proud to be

sponsoring The Best Launch of a New Product category in these awards to

encourage and mark similar high standards in the advertising

industry.



COLTVision is one such product offering transmission of broadcast and

even studio quality video between locations, and COLTBroadcast Vision

employs digital codecs between, for example, PAL broadcast Video and 140

M bit/s bearers and has shown that its business strategy, proven in the

UK, can work across Europe.