Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Motor Advertisement - The Reader’s Digest Association

If you want to access car buyers, you will find what you want in Reader’s Digest. Between them our readers own more than six million cars and we have direct access to a market for cars worth pounds 34.4 billion (13 per cent above average).

If you want to access car buyers, you will find what you want in

Reader’s Digest. Between them our readers own more than six million cars

and we have direct access to a market for cars worth pounds 34.4 billion

(13 per cent above average).



Reader’s Digest gives you:

- A unique environment (we’re still the best-read paid-for magazine in

Britain).

- Infinite flexibility in terms of offering our advertisers real choice

and value.

- Solus positions for every ad.

- Tailor-made advertorials to add an extra dimension to your product

message.

- Our legendary Buy-Lines, the hardest working advertising space going.

Test our vast market for as little as pounds 3,800.

- A free reader-reply service generating thousands of responses every

month.

- Relationship marketing - our five million readers trust the magazine

and that trust extends to the advertising they see in it.

- A 98 per cent subscription level - delivered direct to the customer’s

home.



Last year, 1.4 million of our readers bought a new car - that’s one in

eight of all new cars bought. Digest readers are 20 per cent more likely

than the average British adult to live in a three-plus car

household.



Magazines are the most effective and efficient medium for car

advertising, according to the results of a new survey, RoADMAP, from

Reader’s Digest.



Conducted among more than 2,100 driving licence holders by BMRB,

Reader’s Digest’s RoADMAP survey explores all aspects of car ownership,

the decision-making process of buying a car and attitudes towards car

advertising.



The results are combined with TGI product purchase behaviour and media

habits to provide one of the most up-to-date and wide-ranging car

surveys available.



For further information call Stephen Burgess, Motoring Category Manager

at Reader’s Digest on 0171-715 8150 and take our RoADMAP presentation

for a spin.



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