Northern & Shell, Britain’s leading independent publisher, is a
group which continually strives for, and thrives on, success.
OK! Magazine has gone from strength to strength since its launch in
Entering the market as a monthly publication, it became firmly
established as an editorial force and an advertising medium. The
transition to weekly frequency has been an unprecedented achievement and
established OK! as the fastest-growing title in the women’s interest
Our success stems from the desire to produce a winning product, coupled
with continual investment and hard work from everybody involved. We have
invested in our printing processes, heavy glossy paper, quality
exclusive celebrity stories, a first-rate editorial team and, of course,
the finest photography.
In our commitment to buying world exclusive stories, we have, at times,
spent more than dollars 2 million on an exclusive story and photographs.
For example, we were the first to show the world Pamela Anderson’s new
baby, Michael Jackson’s new baby, the first to be invited to Richard and
Judy’s new London home, the first to speak to Paula Yates with Tiger
Lily following the death of Michael Hutchence, and most recently, the
first to be invited into the Jaggers’ home to talk to Jerry with her new
baby and other children.
Combining an aspirational approach with features on the stars people
really want to see, we have created an upmarket, glossy celebrity
magazine with immediacy and relevance. Alongside this we have
established a first-class advertisement sales team and have, as a
result, seen ad revenues on OK! more than quadruple.
So we celebrate our second year as a weekly publication with the highest
percentage increase in circulation of any consumer title - an 87 per
cent increase in our six-month ABC figure, with the July-December 1997
figure coming in at 226,504.