Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Most Successful Agency in Business Magazines - VNU Business Publications

VNU Business Publications is the largest IT publishing company in the UK, with a diverse portfolio of 14 professional and consumer magazines that reach more than one-and-a-half million professionals in IT, business and finance. Nineteen ninety-eight has already been a year of huge expansion for VNU with new magazines and increased investment in circulation, editorial and marketing.

VNU Business Publications is the largest IT publishing company in

the UK, with a diverse portfolio of 14 professional and consumer

magazines that reach more than one-and-a-half million professionals in

IT, business and finance. Nineteen ninety-eight has already been a year

of huge expansion for VNU with new magazines and increased investment in

circulation, editorial and marketing.



VNU Business Publications reaches some of the most influential

decision-makers in IT, as well as some of the most active purchasers of

consumer products. Based in London, VNU Business Publications is part of

VNU, one of Europe’s biggest publishers of periodicals with extensive

interests in television, regional newspapers and consumer magazines.



VNU is committed to launching innovative titles in IT. In February, VNU

invested pounds 4 million launching the exciting fortnightly consumer

home PC publication, Computer Active. Computer Active’s core audience is

24- to 44-year-old ABC1s with up to 35 per cent female readership.



This announcement was followed by pounds 2.7 million worth of investment

in its corporate computing portfolio. The investment has led to

significant expansion in circulation, editorial staff and industry

coverage in its leading titles, Computing, Network News and PC Week.



VNU International Sales Group provides advertisers with a fast and

effective route to their target markets in mainland Europe. With just

one call, the International Sales Group will guide any customer through

the maze of European markets - the different cultures and myriad

publishing options.



Another important arm of VNU is vnunet.com, the online source of news

and information for IT and business professionals. vnunet.com is the

first UK Internet site to receive an ABC electronic audit. A sister site

to vnunet.com is jobworld.com which provides up-to-the-minute listings

of contract and permanent jobs in the IT, accountancy and management

consultancy sectors.



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