VNU Business Publications is the largest IT publishing company in
the UK, with a diverse portfolio of 14 professional and consumer
magazines that reach more than one-and-a-half million professionals in
IT, business and finance. Nineteen ninety-eight has already been a year
of huge expansion for VNU with new magazines and increased investment in
circulation, editorial and marketing.
VNU Business Publications reaches some of the most influential
decision-makers in IT, as well as some of the most active purchasers of
consumer products. Based in London, VNU Business Publications is part of
VNU, one of Europe’s biggest publishers of periodicals with extensive
interests in television, regional newspapers and consumer magazines.
VNU is committed to launching innovative titles in IT. In February, VNU
invested pounds 4 million launching the exciting fortnightly consumer
home PC publication, Computer Active. Computer Active’s core audience is
24- to 44-year-old ABC1s with up to 35 per cent female readership.
This announcement was followed by pounds 2.7 million worth of investment
in its corporate computing portfolio. The investment has led to
significant expansion in circulation, editorial staff and industry
coverage in its leading titles, Computing, Network News and PC Week.
VNU International Sales Group provides advertisers with a fast and
effective route to their target markets in mainland Europe. With just
one call, the International Sales Group will guide any customer through
the maze of European markets - the different cultures and myriad
Another important arm of VNU is vnunet.com, the online source of news
and information for IT and business professionals. vnunet.com is the
first UK Internet site to receive an ABC electronic audit. A sister site
to vnunet.com is jobworld.com which provides up-to-the-minute listings
of contract and permanent jobs in the IT, accountancy and management