Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles

Many old hands around the industry have already expressed their surprise that this year marks the 25th Campaign Press Awards, but silver anniversary it is. Judging by this year’s winners, the overall standard of press advertising is as high as it’s been for many years.

Many old hands around the industry have already expressed their

surprise that this year marks the 25th Campaign Press Awards, but silver

anniversary it is. Judging by this year’s winners, the overall standard

of press advertising is as high as it’s been for many years.



Over 25 years, the aims of the awards have remained consistent: to

reward and stimulate creative excellence in work that is effective for

clients. In so doing, we hope to set a benchmark and provide a showcase

for the best.



This year, we continue with same system of entry and judging introduced

successfully two years ago to ensure that due acknowledgment of the

media context in which the advertisements appear is made.



Once again, we honour the best product category advertisements across

the four main press sectors - national news-papers, consumer magazines,

regional newspapers and business magazines. The most successful agencies

in each category have been identified as well as the most successful

agency overall in press advertising.



For each of the product categories there are Bronze Awards in each press

sector. Of these Bronze Award winners, one receives the Silver Award for

the best overall advertisement in each product category.



There is also a Silver Award for Best Overall Advertisement in each of

the press sectors, selected from the Bronze winners in each of the 12

product categories. There are three Gold awards: for Best Campaign, Best

Advertisement and Best Overall Agency.



Campaign would like to thank this year’s judges and sponsors, and all

those who have contributed to making the awards such a success over the

past quarter century.



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