CAMPAIGN REPORT: Top 300 Agencies - Media specialists. No change at the top as Zenith remains the number one-ranked media specialist by billings, while BMP OMD and MediaCom TMB each move up to fill the third and fifth slots

Agency client assignments are compiled from data supplied by agencies and media owners on a regular basis alongside information published in the marketing press. Billings for Top 50 Media Specialists are based on accounts handled on a media buying basis. Media covered: TV, display press (not classified), radio, cinema and outdoor. Tobacco and moving transport advertising are excluded from Outdoor figures. Press expenditures include an Advertising Association Discount factor, varying by sector and quarter.

Agency client assignments are compiled from data supplied by

agencies and media owners on a regular basis alongside information

published in the marketing press. Billings for Top 50 Media Specialists

are based on accounts handled on a media buying basis. Media covered:

TV, display press (not classified), radio, cinema and outdoor. Tobacco

and moving transport advertising are excluded from Outdoor figures.

Press expenditures include an Advertising Association Discount factor,

varying by sector and quarter.



Agencies are listed according to the current name and structure for both

1998 and 1999.



Where agency groupings are restructured for 1999 billings, MMS figures

for 1998 and corresponding rankings have been adjusted to take this into

account.



Agency Groups for Top 50 Media Specialists: AMS Media Group includes AMS

Direct, AMS Media; BMP OMD includes BMP OMD, BMP Solutions In Media

Group; Booth Lockett Makin Group includes Booth Lockett Makin, Clilverd

Booth Lockett Makin - CBLM; Bygraves Bushell Valladares Sheldon includes

Bygraves Bushell Valladares Sheldon, Bygraves Bushell Valladares Sheldon

Bristol, Global Media & Marketing Services; Carat includes Carat

(Manchester), Carat International, Carat; CIA Medianetwork UK includes

CIA Media Solutions (Manchester), CIA Medianetwork Scotland, CIA

Medianetwork UK, IDK Media; Faulds Advertising includes Faulds

Advertising, Glasgow Agency; Feather Brooksbank Group includes Feather

Brooksbank, Feather Brooksbank (Glasgow); Lavery Rowe Advertising

includes Lavery Rowe Advertising, Lavery Rowe Advertising Birmingham;

Manning Gottlieb Media Group includes Manning Gottlieb Media,TAP The

Allmond Partnership; MBS Group includes MBS Media, Expert Media; Media

Shop includes Media Shop, Media Shop (Scotland); MediaCom TMB includes

BNL Barker Nicholson, Media Business, MediaCom, MediaCom Direct,

MediaCom TMB, MediaCom TMB Direct, MediaCom TMB North, MediaCom TMB

Scotland, Retail & Detail; Mediapolis includes Acumen Partnership,

Mediapolis UK, Young & Rubicam; New PHD includes New PHD, Rocket;

Starcom includes Leo Burnett, Starcom; TCS Media Group includes TCS

Media, TCS Media North; Total Media includes Birmingham Media, Fox Media

Company, MJ Media, Total Media; Universal McCann UK Group includes

McCann-Erickson Belfast, McCann-Erickson Bristol, McCann-Erickson

Central, SBW Marketing Communications, Universal McCann, Universal

McCann Manchester, WAM McCann-Erickson





TOP 50 AGENCIES RANKED BY MMS BILLINGS


Rank Rank Media specialist                       MMS        MMS     Year

99   98                                     billings   billings  on year

                                          (pounds m) (pounds m)

                                                1999       1998


1    1    Zenith Media                        582.19     563.12        3

2    2    Carat                               518.63     442.82       17

3    5    BMP OMD                             418.50     346.12       20

4    3    Universal McCann                    386.07     375.85        2

5    6    MediaCom TMB                        385.71     334.01       15

6    4    MindShare                           369.78     347.52        6

7    7    MediaVest UK                        311.48     321.60       -3

8    9    Initiative Media London             311.32     306.50        1

9    10   New PHD                             308.55     263.76       16

10   8    CIA Medianetwork                    247.41     317.95      -22

11   12   Optimedia                           227.55     194.57        6

12   15   Starcom                             210.07     144.57       45

13   17   Manning Gottlieb Media              200.56     121.50       65

14   11   Mediapolis                          199.42     198.17        0

15   13   BBJ                                 181.23     190.83       -5

16   16   Motive Communications               178.21     132.74       34

17   14   Western International Media         166.74     147.87       12

18   21   Walker Media                        140.00      61.20      128

19   23   MBS Group                            75.40      57.84       30

20   20   CDP Media Company                    64.09      63.74        0

21   22   Feather Brooksbank Group             55.83      60.36       -7

22   26   MediaVest (Manchester)               52.81      39.63       33

23   28   BJK&E Media                          46.11      34.93       31

24   24   Brilliant                            46.02      50.77       -9

25   19   John Ayling & Associates             40.01      68.11      -41

26   25   Media Campaign Services              38.10      39.87       -4

27   30   WWAV Rapp Collins Media              36.46      30.58       19

28   27   New PHD Compass                      32.57      35.17       -7

29   31   Booth Lockett Makin Group            31.26      27.76       12

30   40   Collins Partnership                  30.95      17.44       77

31   35   AMS Media Group                      27.75      20.07       38

32   43   Total Media                          25.70      17.10       50

33   33   TCS Media Group                      25.41      21.53       18

34   39   All Response Media                   25.15      18.59       35

35   44   Matters Media                        21.90      16.62       31

36   38   Leagas Delaney Partnership           20.93      19.18        9

37   49   Media Insight                        20.89      14.24       46

38   48   Bygraves Bushell Valladares Sheldon  19.55      14.28       36

39   41   Faulds Advertising                   19.28      17.40       10

40   37   AW Media                             18.83      19.34       -2

41   34   Lavery Rowe Advertising              18.67      20.83      -10

42   58   Equinox Communications               18.40      10.61       73

43   51   Zed Media                            17.98      12.47       44

44   -    The Media Edge                       17.95       -           -

45   42   Media Shop                           17.04      17.40       -2

46   55   Ptarmigan Media                      15.95      11.45       39

47   56   Squires Robertson Gill               15.08      10.90       38

48   52   Target Media                         14.91      12.39       20

49   138  Poster Publicity Limited             14.38       2.19      555

50   60   Court Burkitt & Co                   13.59       9.51       42



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).