Campaign Report: Top 300 Agencies - Media

There’s no change at the top of the 1997 league table; the top five all retain their positions but Universal, Initiative and MediaCom have climbed the ranks Top Media Specialists Ranked by AC Nielsen MEAL Billings for 1997.

There’s no change at the top of the 1997 league table; the top five

all retain their positions but Universal, Initiative and MediaCom have

climbed the ranks Top Media Specialists Ranked by AC Nielsen MEAL

Billings for 1997.



TOP MEDIA SPECIALISTS RANKED BY AC NIELSEN MEAL BILLINGS FOR 1997

Rank Rank Media specialist      AC Nielsen MEAL AC Nielsen MEAL Yr-on-yr

97   96                         billings 97     billings 96     % Change

                                (pounds m)      (pounds m)

1    1    Zenith Media          615.09          554.29          10.97

2    2    TMD Carat             451.81          400.66          12.77

3    3    MediaVest London

          (formerly Media

          Centre)               381.11          357.69          6.55

4    4    BMP Optimum

          (formerly BMP DDB)    351.42          311.07          12.97

5    5    Mediapolis            276.14          232.13          18.96

6    9    Universal McCann      271.82          220.78          23.12

7    8    Initiative Media      259.48          226.94          14.34

8    7    New PHD               258.29          227.66          13.45

9    11   MediaCom              252.86          210.93          19.88

10   6    CIA Medianetwork UK   245.78          230.36          6.69

11   12   Media Business Grp    239.67          174.56          37.3

12   10   The Network           227.87          211.15          7.92

13   19   Leo Burnett           184.76          102.51          80.24

14   14   Optimedia UK          181.02          169.25          6.95

15   13   J. Walter Thompson

          (London)              158.51          174.28          -9.05

16   16   BBJ Media Services    153.91          145.54          5.75

17   15   Western Int’l

          Media                 147.90          151.40          -2.31

18   17   IDK Media             146.12          124.48          17.38

19   18   Motive                125.70          111.88          12.35

20   23   Manning Gottlieb

          Media                 97.40           70.14           38.87

21   24   John Ayling and

          Associates            73.32           65.47           11.99

22   26   MBS Media             72.70           60.37           20.42

23   22   CDP Media             68.94           73.13           -5.73

24   27   TMD Carat

          (Manchester)          64.48           51.60           24.96

25   25   Universal McCann

          (Manchester)          61.51           63.45           -3.06

26   32   WWAV Rapp Collins     57.52           40.92           40.57

27   20   Media Solutions Grp   49.09           86.43           -43.2

28   31   Griffin Bacal         45.23           42.84           5.58

29   33   BJK & E Media

          (formerly 20/20

          Media)                43.98           38.56           14.06

30   28   Saatchi & Saatchi     43.80           49.11           -10.81

31   30   MediaVest

          Manchester,

          (formerly Media

          Centre)               42.91           43.73           -1.88

32   35   Media Campaign

          Services              40.82           30.23           35.03

33   34   Feather Brooksbank    35.62           36.15           -1.47

34   37   Bygraves Bushell

          Valladares Sheld      32.76           27.13           20.75

35   36   Booth Lockett

          Makin Media Shop      30.10           28.32           6.29

36   40   AMS Advertising

          (formerly All

          Media Services)       28.22           23.81           18.52

37   48   Dixon Moutrie

          Silkstone             25.77           19.44           32.56

38   39   RPM3 (formerly

          Butler Lutos

          Sutton Wilkinson)     24.07           26.52           -9.24

39   n/a  Total Media           22.95           19.10           20.16

40   n/a  Faulds Advertising    22.52           16.62           35.5

41   41   PHD Compass           21.77           23.52           -7.44

42   47   Leagas Delaney

          Jaffe Keating         21.61           18.94           14.1

43   50   Zebra Media

          (formerly Leagas

          Shafron Davis)        20.95           18.62           12.51

44   n/a  Media Factor          20.81           16.59           25.44

45   n/a  Lavery Rowe

          Advertising           20.52           26.39           -22.24

46   n/a  Court Burkitt

          & Company             19.65           18.50           6.22

47   44   Equinox

          Communications        19.49           22.07           -11.69

48   46   CPS Golley Slater     19.06           19.05           0.05

49   42   J. Walter Thompson

          Manchester            18.32           22.68           -19.22

50   n/a  Leagas Delaney

          Partners              17.53           6.13            185.97



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