CAMPAIGN REPORT ON TOP 300 AGENCIES: New-media specialists

For the first time in the Top 300 report, and by their own declared income

figures, players such as AKQA and Agency.com lead the way.



Top 50 UK Agencies Ranked by Declared Income

Rnk New-media specialists Declared Declared % new- Staff

00 income 2000 billings 2000 media 2000

(pounds m) (pounds m) work

1 AKQA 60.00 250.00 80 170

2 Agency.com 24.35* n/s 100 250

3 Wheel 22.00 27.00 85 380

4 Razorfish 19.60 17.00 100 150

5 Modem Media UK 15.00* n/s 100 150

6 Revolution 11.20 11.20 100 50

7 Hyperlink Interactive 11.00 11.00 100 100

8 Outrider 8.60 12.00 95 125

9 Seven interactive 8.00 8.00 100 57

10 Circle.Com 7.60 7.60 100 128

11 Rufus Leonard 7.50 n/s 85 130

12 Quidnunc 7.29 13.97 100 n/s

13 Victoria Real 7.00 7.00 100 130

14 Global Beach 6.50 6.10 100 60

15 Traffic Interactive 6.00 12.00 100 100

16 Zentropy Partners 5.81 n/s 100 75

17 Tenten Digital 5.70 5.70 100 27

18 Syzygy UK 5.40 n/s 100 90

19 E-Marketing 5.25 5.25 100 41

20 Grey Interactive 5.20 5.20 100 120

21 Ccg.Xm 5.13 22.42 100 50

22= design net 5.00 n/s 100 30

22= Zinc 5.00 5.00 100 90

24 Deepend 4.55 4.55 97 100

25= Interesource New Media 4.50 4.50 100 60

25= FI System/Brand New Media 4.50 n/s 75 115

27 Reading Room 4.38 4.38 100 37

28 DNA Consulting 4.30 4.30 100 65

29 Blue Wave 4.20 4.20 100 68

30 Siegelgale 4.00 5.00 60 95

31= AMX Communications 3.60 4.00 100 70

31= Blueberry.net 3.60 n/s 100 100

31= Netsite Productions 3.60 3.60 100 65

34 e-xcentric 3.40 2.80 70 n/s

35 Black Information Design 3.30 3.30 100 35

36= cScape Strategic 3.20 3.20 90 52

Internet Services

36= Good Technology 3.20 3.20 100 53

38 Saatchi & Saatchi Vision 3.12 10.60 80 24

39= Domino Systems 3.10 3.10 100 115

39= Green Cathedral 3.10 3.10 100 23

41 Publicis Networks 3.00 6.00 100 50

42 Feref 2.80 n/s 50 30

43 Fortune Cookie UK 2.70 2.70 100 65

44= Profero 2.60 10.83 100 68

44= Precedent 2.60 n/s 80 45

44= Snow Valley 2.60 2.60 100 35

47 Absolute Internet 2.40 2.40 100 n/s

48 Worldwide Xceed Group UK 2.10 2.10 100 45

49 Digit-Digital Experiences 2.01 2.00 100 33

50= Clockwork Web 2.00 2.00 100 40

50= Quantum 2.00 4.50 100 35

50= Javelin Group 2.00 n/s 90 18

Footnote: Agencies were contacted at the end of 2000 and asked to

provide figures for their new-media income, new-media billings, UK

agency staff numbers and the percentage of total agency work for new

media. The list was then ranked according to the agency's declared

new-media income.

Only those agencies with 50 per cent of new-media work or more are

included.

*Estimated income



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