CAMPAIGN REPORT ON TOP 300 AGENCIES: The Top 30 Agencies

M&C Saatchi overtakes Saatchi & Saatchi for the first time, Leagas Delaney

shoots up seven places, while Mortimer Whitaker O'Sullivan enters the

top 30 for the first time. Abbott Mead Vickers heads the table.



CAMPAIGN'S TOP 30 UK AGENCIES RANKED BY MMS BILLINGS

Rank Agency MMS billings (pounds m) Change (%)

00 99 2000 1999 2000/1999

1 1 Abbott Mead Vickers BBDO 410.40 382.46 7

2 3 BMP DDB 288.03 306.27 -6

3 4 J Walter Thompson London 282.60 280.92 1

4 7 Publicis 255.39 243.53 5

5 9 M&C Saatchi 237.00 222.96 6

6 8 Rainey Kelly Campbell Roalfe/Y&R 228.66 225.48 1

7 - Saatchi & Saatchi 223.49 - -

8 11 Ogilvy & Mather 219.66 219.79 -0.1

9 - McCann-Erickson Advertising 218.01 - -

10 2 Lowe Lintas 207.63 326.82 -36

11 12 Bates UK 206.45 179.54 15

12 10 TBWA/London 198.99 220.07 -10

13 13 D'Arcy 178.02 179.18 -1

14 - Euro RSCG Wnek Gosper 175.59 - -

15 15 Grey Advertising 167.25 170.64 -2

16 14 WCRS 166.74 176.79 -6

17 18 Bartle Bogle Hegarty 141.77 129.91 9

18 17 Leo Burnett 118.07 136.17 -13

19 19 HHCL & Partners 116.09 98.29 18

20 22 St Luke's 90.46 64.18 41

21 20 Banks Hoggins O'Shea/FCB 84.06 94.11 -11

22 29 Leagas Delaney Partnership 60.73 37.18 63

23 33 Mortimer Whitaker O'Sullivan 56.96 33.02 73

24 28 Roose & Partners 52.86 40.38 31

25 24 Collett Dickenson Pearce 46.75 43.78 7

26 23 Delaney Lund Knox Warren 46.58 52.10 -11

27 30 Partners BDDH 40.76 36.91 10

28 - Golley Slater & Partners 38.24 - -

29 31 Duckworth Finn Grubb Waters 35.75 35.93 -0.5

30 - Burkitt DDB 34.21 - -

Rank Agency Declared Declared Declared Staff

00 99 billings billings income 2000

(pounds m) (pounds m) (pounds m)

2000 1999 2000

1 1 Abbott Mead Vickers BBDO 431.00 399.00 n/s 351

2 3 BMP DDB 450.00 440.00 n/s 520

3 4 J Walter Thompson London n/s n/s n/s 417

4 7 Publicis 280.00 260.00 42.50 270

5 9 M&C Saatchi 260.00 240.00 30.50 316

6 8 Rainey Kelly Campbell Roalfe/Y&R 281.32 249.73 n/s 217

7 - Saatchi & Saatchi 400.00 - n/s 480

8 11 Ogilvy & Mather 275.00 218.00 36.00 315

9 - McCann-Erickson Advertising - - - -

10 2 Lowe Lintas 348.00 325.00 32.50 320

11 12 Bates UK 309.82 n/s n/s 406

12 10 TBWA/London 315.00 300.00 n/s 280

13 13 D'Arcy 264.26 217.50 23.25 191

14 - Euro RSCG Wnek Gosper 251.00 - 19.80 200

15 15 Grey Advertising 395.00 390.00 31.50 276

16 14 WCRS 245.64 186.20 19.85 183

17 18 Bartle Bogle Hegarty 247.70 238.00 29.10 288

18 17 Leo Burnett 235.14 219.90 29.65 296

19 19 HHCL & Partners 200.00 180.00 21.70 220

20 22 St Luke's 95.00 90.00 11.50 125

21 20 Banks Hoggins O'Shea/FCB 160.00 143.00 18.00 150

22 29 Leagas Delaney Partnership 91.56 92.00 13.75 142

23 33 Mortimer Whitaker O'Sullivan 61.00 32.00 9.75 30

24 28 Roose & Partners 54.00 54.00 5.10 50

25 24 Collett Dickenson Pearce 78.82 94.20 n/s 97

26 23 Delaney Lund Knox Warren 106.00 134.40 8.30 95

27 30 Partners BDDH 113.00 91.00 11.90 106

28 - Golley Slater & Partners - - - -

29 31 Duckworth Finn Grubb Waters 80.00 80.00 7.50 80

30 - Burkitt DDB 55.00 - 7.10 90



Agency client assignments are compiled from data supplied by agencies

and media owners on a regular basis alongside information published in

the marketing press. Billings for Top 30 Agencies are based on accounts

handled on a creative only, creative and planning or full-service

basis.



Media covered: TV, display press, radio, cinema and outdoor. Tobacco and

moving transport advertising are excluded from outdoor figures. Outdoor

costing methodologies were changed by the outdoor industry during 2000

and year-on-year analysis may be affected. Press expenditures include an

Advertising Association Discount factor, varying by sector and quarter.

Agencies are listed according to the current name for 2000.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).