CAMPAIGN REPORT ON TOP 300 AGENCIES: The top 50 media specialists

Zenith continued its dominance of the media charts, while Carat and and

MediaCom in the second and third spots respectively gave the top of both

tables a familiar appearance.



Top 50 Media Agency Groups Ranked by MMS Billings



Rank Media specialist MMS billings MMS billings Year on

00 99 (pounds m) (pounds m) year

2000 1999 (%) Chng

1 1 Zenith Media 660.01 582.19 13.37

2 2 Carat 518.87 518.63 0.05

3 5 MediaCom Group 477.90 385.71 23.90

4 3 OMD UK 412.95 418.05 -1.33

5 6 MindShare Media UK 403.34 369.78 9.08

6 - Starcom Motive Partnership 369.96 - -

7 4 Universal McCann UK Group 367.38 386.07 -4.84

8 7 MediaVest UK 354.81 311.48 13.91

9 9 New PHD Group 354.26 308.55 14.81

10 8 Initiative Media London 312.58 311.32 0.40

11 13 Manning Gottlieb

Media Group 266.14 200.56 32.70

12 10 CIA UK 242.10 247.41 -2.15

13 11 Optimedia International 227.24 227.55 -0.14

14 - Media Planning Group 186.29 - -

15 18 Walker Media 172.25 140.00 23.04

16 15 BBJ 136.45 181.23 -24.71

17 17 Western 120.87 166.74 -27.51

18 19 MBS Group 90.65 75.40 20.23

19 21 Feather Brooksbank Group 72.60 55.83 30.04

20 24 Brilliant 71.80 46.02 56.02

21 23 BJK&E Media 57.86 46.11 25.48

22 25 John Ayling & Associates 56.08 40.01 40.16

23 20 CDP Media Company 53.04 64.09 -17.24

24 29 BLM Group 41.55 31.26 32.92

25 31 AMS Media Group 31.74 27.75 14.38

26 27 WWAV Rapp Collins Media 30.66 36.46 -15.91

27 32 Total Media Group 29.69 25.70 15.53

28 26 Media Campaign Services 27.07 38.10 -28.95

29 34 All Response Media 26.38 25.15 4.89

30 46 Ptarmigan Media 24.17 15.95 51.54

31 33 TCS Media Group 23.97 25.41 -5.67

32 38 Bygraves Bushell

Valladares Sheldon 23.93 19.55 22.40

33 35 Matters Media 23.24 21.90 6.12

34 39 Faulds Advertising 22.13 19.28 14.78

35 44 The Media Edge 20.86 17.95 16.21

36 45 Media Shop 19.98 17.04 17.25

37 - Attinger Jack Advertising 17.49 - -

38 - Banks Hoggins O'Shea/FCB 16.70 - -

39 - Tri Direct 15.99 - -

40 41 Lavery Rowe Advertising 15.75 18.67 -15.64

41 - UK Advertising &

Marketing Services 15.65 - -

42 - Robson Brown 15.08 - -

43 - Mediability 14.58 - -

44 36 Leagas Delaney Partnership 14.17 20.93 -32.30

45 - Mansfield Direct 13.18 - -

46 48 Target Media 12.59 14.91 -15.56

47 47 Squires Robertson Gill 12.43 15.08 -17.57

48 40 AW Media 11.68 18.83 -37.97

49 - Burkitt DDB 10.88 - -

50 - Doremus & Co 10.24 - -



ACNielsen MMS Qualifications



Agency client assignments are compiled from data supplied by agencies

and media owners on a regular basis alongside information published in

the marketing press. Billings for Top 50 Media Specialists are based on

accounts handled on a media buying basis. Media covered: TV, display

press, radio, cinema and outdoor. Tobacco and moving transport

advertising are excluded from Outdoor figures. Press expenditures

include an Advertising Association Discount factor, varying by sector

and quarter. Agencies are listed according to the current name and

structure for both 1999 and 2000.



Agency Groups for TOP 50 Media Specialists



AMS Media Group includes AMS Direct, AMS Media Ltd; BLM Group Ltd

includes BLM Media, Clilverd Booth Lockett Makin; Bygraves Bushell

Valladares Sheldon includes Bygraves Bushell Valladares Sheldon,

Bygraves Bushell Valladares Bristol, Global Media & Mrktg Services Ltd;

CIA UK includes CIA Manchester, CIA Scotland, CIA UK, IDK Media; Faulds

Advertising includes Faulds Advertising Ltd, Glasgow Agency; Lavery Rowe

Advertising Ltd includes Lavery Rowe Advertising Ltd, Lavery Rowe

Advertising Birmingham; Manning Gottlieb Media Group Ltd includes

Manning Gottlieb Media, Roose Media,The Allmond Partnership; MBS Group

includes Expert Media, MBS Media Ltd; Media Planning Group includes

Acumen Partnership, Atlanta Advertising Ltd, Media Planning Group; Media

Shop includes Media Shop (Scotland) Ltd, Media Shop Ltd; MediaCom Group

includes MediaCom London, MediaCom North, MediaCom Scotland; MediaVest

UK includes Media Vision, Media Vision Manchester, MediaVest

(Manchester), MediaVest UK; MindShare Media UK Ltd includes Media

Insight, MindShare Media UK Ltd; New PHD Group includes New PHD Compass,

New PHD Ltd, Rocket; OMD UK includes BMP Solutions In Media Group Co,

OMD UK; TCS Media Group includes TCS Media Ltd, TCS Media North Ltd;

Total Media Group includes Total Media Ltd, Total Media North; Universal

McCann UK Group Ltd includes McCann-Erickson Belfast Ltd,

McCann-Erickson Bristol Ltd, McCann-Erickson Central Ltd,

McCann-Erickson Leeds Ltd, McCann-Erickson Scotland Ltd, Redman Jones &

Partners, Universal Communications, Universal McCann Birmingham,

Universal McCann London, Universal McCann Manchester; Western includes

Lowe Lintas Ltd, Western; Zenith Media includes Equinox Communications,

Zed Media Ltd, Zenith Media Services Ltd.



Top 50 Media Agency Brands Ranked by MMS Billings

Rank Media specialist Billings (pounds m)

Dec year on year

2000 Dec 2000

1 Zenith Media Services 605.67

2 Carat 518.87

3 MediaCom London 449.70

4 MindShare Media UK 381.54

5 OMD UK 373.22

6 Starcom Motive 369.96

7 Initiative Media London 312.58

8 New PHD 306.80

9 Universal McCann London 303.24

10 MediaVest UK 281.84

11 Optimedia International 227.24

12 Media Planning Group 174.22

13 Walker Media 172.25

14 Manning Gottlieb Media 162.22

15 CIA UK 159.38

16 BBJ 136.45

17 Western 120.87

18 The Allmond Partnership 93.29

19 MBS Media 76.62

20 Feather Brooksbank 72.60

21 Brilliant 71.80

22 CIA Manchester 58.12

23 BJK&E Media 57.86

24 John Ayling & Associates 56.08

25 MediaVest (Manchester) 55.10

26 CDP Media Company 53.04

27 Universal McCann Manchester 49.62

28 BLM Media 39.89

29 BMP Solutions in Media Group 39.73

30 New PHD Compass 38.49

31 Zed Media 35.44

32 WWAV Rapp Collins Media 30.66

33 Total Media 28.39

34 Media Campaign Services 27.07

35 All Response Media 26.38

36 Ptarmigan Media 24.17

37 Matters Media 23.24

38 AMS Media 22.02

39 Media Insight 21.79

40 MediaCom North 21.39

41 Bygraves Bushell Valladares Sheldon 21.11

42 Faulds Advertising 20.89

43 The Media Edge 20.86

44 Equinox Communications 18.89

45 Attinger Jack Advertising 17.49

46 Banks Hoggins O'Shea/FCB 16.70

47 Tri Direct 15.99

48 UK Advertising & Marketing Services 15.65

49 Robson Brown 15.08

50 CIA Scotland 14.95



Due to requests from the advertising community for ACNielsen MMS to

produce data that best reflects billings, the methodology to compile

this year's tables has been amended. For the first time, there are two

Agency Buying tables - Agency Brand and Agency Trading Company. The

intention is to show the billings of the component elements of each

agency in the Brand table, while still giving the overall billings in

the Trading table.



The companies concerned have supplied information to ACNielsen MMS on

the component elements of their Trading agencies. The trading company

table includes agency brands that operate within the same organisational

structure, including regional offices. ACNielsen MMS previously listed

these billings together in some cases, separately in others. The

consequence of these changes is that in some cases, 2000 billings cannot

be accurately compared with those of 1999.



During 2000, two media have had changes to their cost calculations. The

Outdoor industry changed its costing methodology so that the figures are

a more accurate reflection of expenditure. Radio too had amendments made

to the costing model during 2000 to respond to changes in station sales

policies. However, as the methodologies changed during 2000, it is not

possible to historically amend Outdoor and Radio figures for 1999.

Therefore, analysis of year-on-year figures will be affected

accordingly.



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