CampaignLive, Campaign’s Website, will launch at 12 noon on Monday
Subscribers will be able immediately to access all ten channels of
content, including an up-to-the-minute news service. Three of the
channels will also be available to non-subscribers.
There will be three initial topics for discussion on the subscriber-only
debating area, the Fence.
The first week’s guest ’Fencer’, Paul Longhurst, the executive media
director at Ammirati Puris Lintas, argues that it is time to stop
Longhurst’s call comes just a week after Michael Hebel, the chairman of
Unilever’s advertising committee, lambasted the Network at the
Incorporated Society of British Advertiser’s policy conference (see
story, page 4).
Campaign’s editor, Stefano Hatfield, will give his views on the TV 98
conference in Barcelona, while subscribers will also be asked to comment
on the winners and losers at the British Television Advertising Awards
which took place on Wednesday.
Subscribers can start any number of other discussions themselves.
Other areas available exclusively to subscribers will include an
interactive Private View and regularly updated Accounts Under Review and
Business Performance League data.
Subscribing to CampaignLive costs pounds 45 a year. The process can be
completed online in just a few minutes, or readers can contact
Campaign’s subscriptions department.
CampaignLive has been created by the Ogilvy & Mather creative directors,
Alun Howell and Marcus Vinton, along with the Internet production
company, Hard Reality.