Campaign Screen to profile creative Lee Clow in latest issue

Living legend Lee Clow, the creative behind iconic advertising

including Apple's "1984" and the Energiser Bunny, is profiled in the

latest issue of Campaign Screen.

The TBWA/Chiat Day worldwide creative chief discusses his 27-year career

at the agency, during which time he has created classic campaigns for

Honda ("the hatchback of Notre Dame"), Pioneer ("have an eargasm") and

Suntory Whisky.

During the 80s he produced Apple's Orwellian "1984" ad which ushered in

the era of megabucks Super Bowl advertising, the famous Nike "I love LA"

spot with Randy Newman and the ubiquitous Energiser Bunny.

Clow reveals how he became burdened with the tag "creative director of

the 80s" well into the 90s, but underwent a creative renaissance with

his Taco Bell Chihuahua campaign and new work for Apple.


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