Campaign TV: Behind the scenes of Lucky Generals' Yorkshire Tea campaign

Campaign spoke to Lucky Generals and brand owner Taylors of Harrogate about the making of the new Yorkshire Tea ads.

Lucky Generals has created three spots for Yorkshire Tea featuring celebrities from Yorkshire, including Sir Michael Parkinson and the Kaiser Chiefs, taking on jobs in the brand’s factory.

Loz Horner, strategy director at Lucky Generals, said: "Yorkshire Tea's actually the only tea brand to be growing in a declining market.

"It's grown hugely over the last seven or eight years and the way that they've grown is by staying true to their philosophy of doing things 'proper'.

"If they literally do everything 'proper' because it helps the tea taste better, maybe we need to look at some of the weirder jobs around the factory.

"That's how we had this idea of let's hire Yorkshire's most talented and famous celebrities, to work in really quite menial tasks in the Yorkshire factory."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More