Campaign TV: Brave Bison wants its new creator studio space to be a 'living gallery'

Campaign goes behind the scenes at social video broadcaster Brave Bison's new Yellowstone Studios, which it wants to become a "living and breathing gallery".

Located in Holborn Studios near Shoreditch, the space "conceives, co-develops and produces original content, designed to powerfully engage audiences and redefine how people perceive brands."

Will Pyne, chief creative officer at Brave Bison, said: "I think traditional agencies need to understand where audiences are and the type of content that they like to watch and they like to share and they like to comment on and they like to engage in. 

"We encourage creators - and agencies actually - and partners and brands to just come down, see the space and hang out."

Speaking from its live studio room, Brave Bison's creative director Drew Wolf added: "By simply having the kit here, and having the right staff that understand the platforms, we're alleviating some brands and some other agencies of their stress about creating live formats that are compelling to their audience."

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1 Case study: How 'This girl can' got 1.6 million women exercising

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