Campaign TV: How Cadbury is using music to enhance flavour

Watch: Cadbury is set to continue its "Flavours" campaign across the next two months with a social media and out-of-home focus plus a partnership with Spotify.

 The campaign launched on 9 January showcasing the range of Cadbury Dairy Milk flavours to consumers, highlighting both the classic favourites and more modern creations.

Cadbury Dairy Milk brand manager Katrina Davison said: "Across social media, we’ve created a campaign with different dance moves for each of our flavours, building on our association with music and the Cadbury Dairy Milk Flavours."

The brand also hosted a music masterclass at Dean Street Studios with Capital radio presenter Marvin Humes for selected consumers, chosen via a Spotify site, while the "Flavours" association with music started in 2016.

Cadbury Dairy Milk marketing manager Gemma Flanigan said: "Last year, we made an exciting foray into the world of music, enhancing the taste of the bars in our Cadbury Dairy Milk range with our first ever music album.

"This year, we’re offering our chocolate fans the chance to create their own music and find out which flavour they’re in the mood for."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published