Campaign TV: Deliveroo and Three bring Milan to London

Deliveroo and Three's reward app Wuntu brought diners in London and Milan together for a virtual date night experience.

Dinner guests in the UK were able to chat live with their Italian dates through a video call while they ate food delivered from Rossopomodoro, one of Deliveroo's oldest restaurant partners.

Deliveroo's head of brand experience, Jesse Boyce, said the event was designed to bring "people together" through technology and food.

A popular topic of conversation at the event was a recent news report about Brits being scared to eat spaghetti on dates, leading to the Italian diners offering some much needed lessons about how to the dish properly. 

The "Milan Upon Thames" experience was booked out on both days it ran.

Boyce said Deliveroo is looking "to expand further" the project in different markets and countries.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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