Campaign TV: Gideon Spanier interviews YouTuber Eman Kellam at Mobile World Congress

Speaking after his session in the McCann theatre at Mobile World Congress, influencer and presenter Kellam talked to Campaign about working with brands and how to make a successful viral video.

Kellam said: "Brands need to understand that you know your audience much more than they know your audience.

"You can send them all the data but at the end of the day, you know your audience, so [it's] just making sure you let the brands know when something can't run and something can't work."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More