Campaign TV: Kate Stanners on how to get more female creatives in advertising

Kate Stanners, global chairwoman and chief creative officer of Saatchi & Saatchi, talks to Campaign on International Women's Day about how to recruit more female creatives in advertising.

The high-profile ad creative also discusses how she got into the industry and which women have inspired her most in her career. 

Last year Saatchi & Saatchi promoted Stanners to a global role overseeing the creative direction of the network.

Watch her full interview above.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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